Welcome to the final, non-graded Core Assessment preparation activities!

Welcome to the final, non-graded Core Assessment preparation activities! This part requires a bit more creative thinking than the previous activities, and will help you write the final part of the Core Assessment for each of the companies you’ve chosen. Also, this part of the paper or presentation will differ depending on whether you’re doing a good or bad company.

For the good company, you should try to figure out how the policy, program, or practice they had could be spread to other companies in the industry of the company or outside the industry. What kind of outreach or marketing could the company do to help make its ethical choices more part of the norm for business as a whole? Note that this isn’t just about other companies replicating the policy or program, it’s about what the ethical company could do to help spread the word.

For the bad company, you should try to figure out how the mistake (or intentional wrongdoing) could be fixed so that it doesn’t happen again in the future. Or, alternatively, you could try to figure out how it could have been prevented in the first place. Could certain safeguards have been put in place or policies enacted. Was it about hiring poor personnel or something systemic to the industry? But you should make some worthwhile suggestions on how the problem could be fixed or prevented. (Perhaps you could use some of the techniques outlined in the Giving Voice to Values portion of this course.)

Guidelines for the Core Assessment Presentation

For the second half of the core assessment in this course, you have to prepare a multimedia presentation about a company and its ethical or unethical practices. (If you did your paper on an unethical company, you should do this presentation on an ethical company and vice-versa.)

Multimedia presentations don’t have to be PowerPoint presentations. But since everyone needs to be able to view your presentation in this course I’m asking you to make a PowerPoint presentation. The presentation should cover it exactly the same areas with the same structure that the paper has: first you should present about what the company does and it’s history, second you should write about the incident that you believe makes the company ethical or unethical, and third you should analyze the incident and tell us what makes it ethical or unethical. Finally, for a good company, you should present on how the ethical practice, policy, or program(s) can be spread to other companies and/or industries. For a bad company, you should present on how to prevent the unethical incident from happening again (or happening in the first place).

Since this is an online course, of course you won’t be presenting to a physical classroom. But you’re not just handing in a PowerPoint presentation either. You should devise some way of leading your audience from slide to slide. The easiest way to do that is to use PowerPoint’s “Narration” feature that let’s you talk a little bit about each slide as you’re going through it. Read more about how to use that feature here: http://office.microsoft.com/en-us/powerpoint-help/add-narration-to-a-presentation-HA001230306.aspx