Discuss how managers view the structure of the markets in which they sell their products or services.

The chief executive officer (CEO) of your company (Apple Inc.) has asked you for a presentation on the consumption of goods related to global trade issues and the competitive environment that the company may face in expanding to untapped markets.

Help with this Unit 3 project is in Chapters 4, 5, and 11 of Managerial Economics: Foundations of Business Analysis and Strategy. Address the following in your presentation:

– Outline the basic assumptions of consumer theory.
– Explain the utility of your company’s product or service.
– Discuss how managers view the structure of the markets in which they sell their products or services.
– Compare the competitive environment that the company faces within the United States with what it will face in the country where it locates.
– Examine the global trade issues that the company may face, including cultural differences.
– Assess differences in legal and political systems and other institutions.
– Predict the competition with other foreign companies and domestic companies within the new country.