The owners of ABC Restaurant have agreed to a survey.

The owners of ABC Restaurant have agreed to a survey. Your task is to design one for existing customers using JotForm. Existing customers are people who have spent money at the business in the past six months.

Use the following resources to complete your assignment:

Create an Online Survey Report Template to record your work (or use the template attached).

Creating a JotForm Survey OR go to: Customer Satisfaction Survey Form (jotform.com) for one possible format to use.

Types of survey questions

How to Design a Questionnaire

How for existing customers, you want to understand the following (no more than 10 questions, and no more than 2 demographic questions):

How often they have frequented the business in the past six months

How they rank their overall experience

If they would refer others to the restaurant

Their level of satisfaction or dissatisfaction with the food, service, decor/cleanliness, etc.

Demographics, psychographics, and behavioral factors such as how they typically identify the need to dine out and what their selection process and criteria is for dining out

Awareness of the restaurant

Perception of the restaurant

How often they dine out

Where they go when they dine out

Their level of satisfaction with the competition

Why they select the competition

The URL to the survey (go to “Publish” in JotForm to get the URL) will be included in the Creating an Online Survey Report [Word Doc] that addresses

What your goal is for the research

How you will attain that goal based on the questions asked

Use evidence from references to support your commentary.

How Your Work Will Be Evaluated

The survey will be evaluated based on the following:

Clarity—Are the questions clear and easy to understand?

Relevance—Are the questions focused on gathering information related to your goal for the survey?

Format/Style—Are the question types appropriate for the questions being asked (multiple-choice, open-ended, etc.)?

Progression—Does the survey have a logical flow from start to finish? Is there a connection between the questions or do the questions seem to randomly jump from topic to topic?

Rationale and Citations— Clearly communicates the rationale for selecting data to analyze and cites more than two relevant sources to support the recommendations

Format— Submission is free of errors related to citations, grammar, spelling, syntax, and organization, and is presented in a professional and easy-to-read format.