1. Executive summary (100 words)
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3. Introduction to the report and introduction to the selected new international market and rationale (200 words)
4. Analysis (2500 words)
a. Marketing Audit (Porter’s 5 Forces and STP Analysis) (600 words)
b. SMART Objectives (300 words)
c. Marketing Strategy (600 words)
d. Implementation and Control Measures (600 words)
e. Responsible and ethical considerations (400 words)
f. Three-year profit and loss forecast
5. Conclusion (200 words)
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