Strategic Communication

Instructions:

Assignment: Strategic Communication in Public Health Leadership

Objective:

To develop and demonstrate an understanding of strategic communication in public health, focusing on engaging diverse stakeholders, empathetic messaging, and navigating complex political and social landscapes.

Instructions:

1. Research Assignment (2 pages Minimum, excluding cover page and references)
   • Part 1: Analysis of Current Public Health Messaging
     • Select a recent public health campaign focused on addressing a significant health issue. Analyze the campaign’s messaging strategy, considering the elements of communication (message, sender, receiver, channel, context).
     • Evaluate how the campaign addresses empathy and equity. Discuss any evidence of an attempt to reduce structural racism or inequity. You may use any campaign of your choice. You may use articles, videos or emails, etc. Here are a couple links for possible research. https://prevention.nih.gov/research-priorities/dissemination-implementation/nih-public-health-campaigns
     • https://www.cdc.gov/healthcommunication/campaigns/index.html
   • Part 2: Proposal for Improvement
     • Based on your analysis, propose improvements to the campaign’s strategy to enhance effectiveness and inclusivity. Consider how to tap into moral foundations and values to resonate with a broader audience.
     • Outline specific actions public health leaders can take to better engage with stakeholders and navigate the political and social complexities highlighted by the campaign.
2. Engagement Activity
   • Create a brief outline for a stakeholder engagement plan that identifies key stakeholders for your chosen public health issue, suggests methods for engaging these stakeholders in a dialogue about solutions, and discusses potential challenges in communication.

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