Strategic Marketing
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Using the same organization selected in Week 1 for the course project, complete the following tasks:
Organization: (NIKE)
Assess the types of stakeholders involved in the development process for the product/service of your chosen company.
Evaluate the impact of key inputs from stakeholder groups on new product/service development efforts.
Analyze the role these key stakeholder groups can play in contributing to the success of a new product/service.
Justify at least two persuasive strategies that can be used to engage stakeholders in new product/service development projects.
Assess the key competitive advantages that utilizing the current trends in information technology (IT) will deliver to the area of new product/service development.
Submission Details:
Submit your answers in a 3- to 4-page Microsoft Word document, using APA style.
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