Design your website with a mobile-first approach. Start by optimizing your designs for mobile screens and then adapt them for desktop. More and more people are using their phones to shop, so it’s crucial to ensure your website looks good on mobile devices.
If you’re on the journey of building your own business, here are 12 exceptional Shopify store examples to give you inspiration. I’ll also provide some tips on how you can elevate your store to their level.
Follow Best Practices
When designing your ecommerce store, look at what other successful brands are doing. Follow the best practices for design, user experience, navigational flow, onsite marketing, copywriting, and photography. Take inspiration from existing ecommerce stores to save time and effort.
Mobile Optimization
Design your website with a mobile-first approach. Start by optimizing your designs for mobile screens and then adapt them for desktop. More and more people are using their phones to shop, so it’s crucial to ensure your website looks good on mobile devices.
Spencer Badu is a gender-neutral clothing label with a well-optimized Shopify store for mobile shopping. Their website flows nicely on smaller screens, and they include an email signup form with only a few necessary fields to save people’s time.
Seamless Checkout Experience
Make the checkout process as smooth as possible. Spencer Badu’s store has a popup that allows customers to continue shopping easily. The more seamless you make your website, the longer customers will stay, increasing the chances of completing a purchase.
Greenhouse Juice Co sells healthy sustainable juices and has a super functional website. They use sub-navigation to clean up the main navigation and make it easier for customers to shop by category. Intuitive navigation is crucial in keeping people on your website longer.
Delivery Simplification
Greenhouse Juice Co simplifies the delivery process, which can be a logistical nightmare for both businesses and customers. They break down the process in detail, provide a zoning map, and offer contact information for any questions. Simplifying delivery keeps customers engaged, especially during social distancing.
Useful Apps
Vitale is a jewelry brand with stunning visuals. They use lifestyle photos, incorporating video with special effects. Video keeps people engaged longer, so consider including it on your website. Vitale’s storytelling through photography enhances the brand’s personality and increases customer loyalty.
Silk Willow is a sustainable wedding decor online store. They excel in customer service through customized orders. They have a separate page for custom orders and provide a form for customers to describe their needs visually and verbally. This personalized customer service is a competitive advantage.
Study Hack: Ecommerce Store Examples to Inspire You
Here are some ecommerce store examples that can provide inspiration for your own online store.
HARRIS FARM
Harris Farm is a fresh grocery store based in Australia. Their ecommerce site is well-organized and user-friendly, with a robust search function and thousands of products. They also have a blog and original recipes, which include direct buy buttons for easy purchasing. Their footer includes information on store locations, partners, sustainability, and delivery options.
WORTH LOVING
Worth Loving is a clothing store that focuses on spreading love. Their website has a cohesive color palette and uses classic fonts. You can use tools like ColorZilla and Color Scheme Designer 3 to create your own color story. They also use a tool called Font Ninja to detect the fonts they use.
PACKAGE FREE
Package Free is a brand that gets a lot of organic traffic to their website. They use SEO effectively, targeting keywords that help them rank high in search results. You can use tools like Moz’s Keyword Explorer to find out what keywords your competitors are using. Package Free also uses keywords effectively on their website, with multiple mentions on product pages. Doing your own keyword research can help improve your search engine optimization.
THE DETOX MARKET
The Detox Market is a beauty store that offers subscription boxes. They have a clear value proposition and call to action on their website. They summarize the difference between their subscription plans concisely and address common concerns in an FAQ section. Including pictures of past boxes can help customers know what to expect. Subscription boxes can be a great way to generate recurring revenue.
KKW
KKW is Kim Kardashian’s makeup line. Their website includes a “Looks” section where customers can see finished looks on real people and shop the products used. This can be a valuable addition for verticals that require multiple products and steps to achieve a final outcome. KKW’s website also has a customized review section where customers can filter reviews based on various criteria. Investing in a custom review section can boost trust and sales.
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