Company purpose

Company purpose:

Define the company/business in a single declarative sentence

Introduction of your product 

Expected contents:

– What is your product?

– Who are your target customers? 

– What is the problem you are trying to solve? 

Problem:

Describe the pain of the customer (or the customer’s customer)

Outline how the customer addresses the issue today.

Demonstrate your company’s value proposition  to make the customer’s life better

Show where your product physically sits

Provide use cases

Why Now

Set-up the historical evolution of your category

Define recent trends that make your solution possible

What is the technology involved? 

What is the Innovativeness?

You can use picture, flow-diagram, illustration or even previous work of your own to state your point.

What are the research you have been done?

What is your R&D plan for the coming 12 months? 

Market Size

Identify/ profile the customer you cater to

Calculate the TAM (top down), SAM (bottoms up) and SOM

Who are your target customers? (those who will pay) and target end-users? (those who will use the product)

What is the potential market size?

What are the marketing channels?

Marketing Plan

Business development, Finance & Technology Development

Competition

List competitors ：eatgethger/meetup/Linedin

List competitive advantages

Features/ Competitors (who work on the business similar to your idea) Problems to be solved Your Product

/ Idea Product A Product B Product C

Product

Product line-up (form factor, functionality, features, architecture, intfvellectual property)

Development Roadmap

Business Model

Revenue model

Pricing

Average account size and/or lifetime value

Sales & distribution model

Customer/ Pipeline list

Project Schedule

Describe your next 12 months plan on: 

EXAMPLE Q1 Q2 Q3 Q4 Business

Development Plan Interview with active

gamers on Collaboration … 

Team

Founders & Management

Board of Directors/ Board of Advisors

Financials

P&L

Balance sheet

Cash flow

Cap table

The deal