Which largely ignored P was perhaps extremely relevant to the turnaround of LEGO?
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Please review the vignette
on the LEGO Company online and answer the following questions.
1. What P’s from the Marketing Mix were covered in the vignette? Explain how each of the P’s you see in the piece were referenced in relation to LEGO.
2. Which largely ignored P was perhaps extremely relevant to the turnaround of LEGO? Explain WHY this largely ignored P might have been very relevant to the turnaround of LEGO? Think outside the vignette for answering this one.
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