This is a Marketing Plan.
Skills that may be covered in this business report: business analysis, easy mapping (making a coordinate map, diagrams, tables, etc.), some knowledge of SEO (most important!!!)
The whole article will be around 2500 to 2800 words (including references).As this is a business report, you will need to have business related literature in addition to the general literature, you may need to visit Marketline and Statista.
The following are the detailed requirements for this paper：
You have been hired to run a digital marketing campaign for a company in the Electronics
industry, to improve their marketing positioning
Your answer should include:
– An analysis of the current market positioning
– An explanation of the campaign activities you are proposing and how they will intersect and complement each other
– Coverage of each of the stages in the full lifecycle of a marketing campaign, and how best practice will be employed
You should meet these outcomes :
L1.Demonstrate a comprehensive understanding of digital marketing campaign concepts
L2.Interpret and evaluate complex organisational requirements
L3.Critically analyse advanced digital marketing solutions and evaluate their suitability to specific use casesL4L4.
L4.Demonstrate a sound conceptual understanding of the forefront of consultancy practice and their application in real-world scenarios
A comprehensive analysis of the business, its requirements and the campaign scope (L1 / L2)
An critical evaluation of appropriate digital marketing solutions, and their transformative potential in the given scenario (L2 / L3)
Presents a fully realised campaign plan that adheres to recognised best practices (L1 / L4)
The business case and campaign requirements are defined (L1 / L2)
Appropriate digital marketing interventions are proposed, and the benefits are accurately discussed (L2 / L3)
Includes a campaign plan that covers all the main stages of the lifecycle, and has linkages to best practices (L1 / L4)
I have prepared an outline, please complete this marketing plan according to the structure of the outline.
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