Elements of a Great Sales Presentation

Elements of a Great Sales Presentation

Initial Postings: Read and reflect on the assigned readings for the week. Then post what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding in each assigned textbook chapter.Your initial post should be based upon the assigned reading for the week, so the textbook should be a source listed in your reference section and cited within the body of the text. Other sources are not required but feel free to use them if they aid in your discussion.

Also, provide a graduate-level response to each of the following questions:

You plan to give a demonstration of the Dyno Electric Cart to the purchasing agent of a company having a manufacturing plant that covers 200 acres. Which of the following is the best technique for your demonstration? Why?

1. Let your prospect drive the cart.
2. You drive the cart and ask the prospect to ride so that you can discuss the cart’s benefits.
3. Leave a demonstrator and return a week later to see how many the prospect will buy.