Phoenix Fine Electronics would like more information about their system options and your recommendation. They are interested in learning how the strengths o
Phoenix Fine Electronics would like more information about their system options and your recommendation. They are interested in learning how the strengths of the system can be turned into measurable values for the business upon implementation.
Modify the chart from your Wk 2 assignment by adding the following:
- The strengths and weaknesses of each system
- The impact of the strength and weakness
Cite at least 2 sources in the additional columns in your chart.
Write a business case for your recommendation. This business case will be revisited in Wk 6. As a guideline, this section of the business case should be approximately 3 to 4 pages in length, double-spaced.
Use the information from your executive summary and add the following information:
- At least 3 measurable organizational values the new system will bring
- The benefits of the value to the business
- How these values will differentiate the business to customers
- The risks of doing the project
- The risks of not doing the project
- The modified comparison chart (from above)
- References
2
IT business partnership
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Course
Instructor
Date
Phoenix Fine Electronics (PFE) is a mid-sized company that is growing each year. We currently have 25 locations spread throughout two states. Currently, each store has an IT manager who is in charge of deciding what hardware and software are required, putting the system in place, and accurately reporting to the corporate office. All staffing, inventory, and sales activities within the store are under the purview of the store manager. PFE's existing procedure offers no uniformity between stores, and IT managers are in charge of maintaining their systems and ensuring correct reporting. We will look at a few systems that would aid PFE in standardizing the integration and management of all store systems and activities.
Enterprise resource planning (ERP), customer relationship management (CRM), and business intelligence/decision support system (BI/DSS) are the three systems we'll be looking at. To enable employees to make decisions by viewing enterprise-wide information on all business processes, ERP "integrates all departments and functions of an organization into a single IT system (or integrated group of IT systems)" (Phocas,2021). CRM "involves managing all aspects of a customer's relationship with an enterprise to improve customer retention and profitability of the organization" (Phocas,2021). Applications and technology that are used to collect, make data accessible to, and analyze it in order to support decision-making are referred to as BI/DSS (Petukhov,2022). Please refer to the table for the benefits and drawbacks of each method.
The system advice I'll make for PFE, which will initially exclude costs, is solely based on where the company is currently and where we want to go. Although each system will be very valuable to our business, an ERP system will be the most valuable. Although PFE is unique in having an IT manager at each location, all retail staff should be focused on providing exceptional customer service, driving sales, and managing store operations. The corporate level should be responsible for reporting, providing hourly, daily updates on how they are doing. ERP also provides scalability, allowing us to expand or contract as needed.
An ERP system will enable PFE to connect their present network and infrastructure into ours as we see fit as we aim to not only build new stores but also intend to acquire new locations. The best system for PFE is ERP since it handles all areas of business operations, as opposed to CRM, which is heavily focused on the customer experience, and BI/DSS, which is heavily focused on data to aid in decision-making. There are a few things we need to undertake in order to guarantee the introduction of an ERP system is successful. We must first assemble a team of workers to help us since the information they each bring to the table will be useful.
We will also require a thorough breakdown of the present operations and infrastructure for each location. The next step is to assess and outline the issues we are now experiencing and the aims and objectives we hope to accomplish with the ERP system. Next, a vendor and an ERP system are selected. As a result, we have a plan and are aware of what we want from our new ERP system. We also won't be persuaded or duped by any ERP presentation that appears and sounds appealing but does not assist us in achieving our intended goals. Cleaning up our data is the next stage. This will enable us to eliminate any outdated information and uniformly prepare all information before the migration.
The next step is to set up practical training for all staff and provide support documentation for particular system functions. Testing and going online are the final steps. This entails "functionality testing as well as ensuring that certain interfaces, business processes, reporting, and transactions are working properly" (Petukhov,2022). To ensure that we are not in a rush to finish this, a reasonable schedule for implementation is one to three years. We need to do this right because this is our first project of this size and we don't want to set off complications from a hasty implementation in the future.
Although it is a massive undertaking, implementing a new system into an operations-based organization is better for us.
The effort of implementing a new system into a company's operations is enormous, but it is preferable for us to undertake it now, when we only have 25 stores, rather than delaying until we have more, which would increase the danger of additional possible issues. Data is more crucial than ever in the twenty-first century, and the only way we can maintain our success is to combine all store operations under a single ERP system. This will allow us to better manage our stores and make decisions based on the most recent data.
Advantages |
||
ERP |
CRM |
BI/DSS |
Focused IT Costs |
Reduced Cost |
Valuable insights into the Business. (Phocas,2021) |
Improved Reporting and Planning. (Petukhov,2022). |
Increase in the satisfaction of the customer. |
It visualizes crucial information. |
Complete Customization |
Maximize opportunities |
Data Mining (Morris,2021) |
Standardized Business Processes. (Petukhov,2022) |
Highlight poor operational Procedures. (Petukhov,2022) |
Performance Management |
Scalability |
Improved Analytical Data and Reporting |
Sales intelligence |
Data Security and Quality |
Inventory management |
|
Forecasting |
Get a competitive edge |
Disadvantages |
||
ERP |
CRM |
BI/DSS |
Cost of the software |
Software subscription or purchase fees |
Data Security is questionable |
Cost of implementation and Maintenance (Petukhov,2022) |
Hardware and software Requirements. |
Regulations are evolving for business intelligence. (Gaille,2016) |
Customization Process |
IT resources needed. |
Multiple BI applications |
Complexity |
Customization |
Different conclusions from the same data. (Gaille,2016). |
Might not see cost savings or benefits right away (Petukhov,2022) |
Staff training and upskilling |
Blends professional and personal boundaries. |
References
Morris, A. (2021, July 22). ERP and Business Intelligence: Why Your Business Needs Both. Oracle NetSuite; Oracle NetSuite. https://www.netsuite.com/portal/resource/articles/erp/erp-business-intelligence.shtml
Phocas Software. (2021). What is the connection between business intelligence and ERP? Phocassoftware.com. https://www.phocassoftware.com/business-intelligence-vs-erp-which-tool-is-better
Petukhov, M. V. (2022). COMPETITIVE ADVANTAGES OF DIGITALIZATION FOR OPTIMIZATION OF THE CONSTRUCTION PROCESS – EFFICIENT USE OF DATA RESOURCES BY ERP AND CRM SYSTEMS. Moscow Economic Journal, 7(4). doi:10.55186/2413046x_2022_7_4_259
Gaille, B. (2016, May 24). 14 Pros and Cons of Business Intelligence. Retrieved January 14, 2019, from https://brandongaille.com/14-pros-and-cons-of-business-intelligence
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