Reflection Paper – International Business
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Get it written →1. Pick a firm of your choice that is headquartered in the US (US MNE) but has international operations. Discuss the firms’ international activities in one country outside the US (eg. Germany).
-Describe its activities in that location in brief.
- Use any of the chapters/concepts of the textbook to explain/examine the mode of operations of the firm in the country (eg . exporting, licensing, JV, greenfield , acquisition etc).
- Use any of the chapters/concepts in the textbook to explain/examine 1-2 activities described in more detail (for example marketing, R and D or production?)
– Provide some suggestions on how the firm could improve upon the activities you have examined. Draw on concepts from the text/other reference material.
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