Marketing Strategy Analysis – Busiess Report
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Get it written →Hi, I have compiled a draft outline of the report with headings, detailing expectations for each section and references used so far in my research. Also attached are a draft notes file, the IBIS World 2020 Report related to this industry, and a competitor’s (RFG) annual report.
Task Description:
Analyse the marketing strategies for a cafe chain – Zarraffa’s Coffee Australia has been selected
– Describe the brand in relation to its competitors. How different, and why is it superior or inferior?
– What are the key market segments and targets for this brand (Zarraffa’s Coffee)? Why have these segments/targets been chosen, and do they need to change?
– How does online consumer action and behaviour influence at least one aspect of this brand?
Then provide an alternative marketing strategy (the extended marketing mix) through addressing the following: people, place, product, promotion, process, price, and physical evidence.
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