Discussion-different refrigerated pizza concept

In our discussion of the Nestle case in our last class session, we discussed how the refrigerated pizza concept that Nestle had developed did not provide a compelling and unique value proposition to consumers. We also discussed how a different refrigerated pizza concept that was geared towards parents with children to spend quality time together as a family activity might provide a more compelling and unique value proposition. Please discuss the needs at each level of the hierarchy of needs that should be addressed by a refrigerated pizza concept that was geared towards parents with children to spend quality time together as a family activity — in other words, discuss the product features, functional benefits, emotional benefits, and symbolic benefits that should be addressed by this refrigerated pizza concept for parents with children..