Complete the IFE Matrix, which is except the factors will be Strengths and Weaknesses. The weighting and calculation will be the same. Please use attached pre-formatted IFE Template. (Selected Company Facebook)

Perform an Internal Factor Evaluation on your chosen firm.  The critical thing to remember about thisanalysis is that you should develop a thorough understanding of the factorschosen.  ableexception that categories should be Strengths and Weaknesses  Weights and ratings are to be assigned in a similarfashion.

Choose 8-10 internal factors for analysis (or as many as youcan discover).

At least 4 pages (excluding the matrix chart).

APA formatted MS-Word doc/docx file only.

Use the 12-point Times New Roman Font.

For each factor, write a paragraph or two as necessarydiscussing the nature of the factor, how it will impact the firm, and itsimportance to the future strategy of the firm (i.e., explain why you assignedthe weight and rating score that you did).

All sources must be properly cited using APA guidelines forthe References listings and in-text citations.

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