Campaign Evaluation

Choose a recent campaign, analyze the campaign for its success in connecting the target audience and marketed product. Specifically focus on where the campaign markets its product, when it asks the target audience to take action, and why the product is necessary. Based upon youranalysis of a current campaign, what is necessary in order to create an effective campaign team? Consider the following questions: What is the role of your digital team? How will you develop that team? What skills are you looking for within that team? Which key elements of the project will be insourced and which elements can be outsourced effectively? What tools will you equip your team with to put them in the best position to be successful? The evaluations cond ucted during the completion of the four milestones should be incorporated into the final submission, including an evaluation of campaign strategy based on team performance.