There are two basic types of marketing channels
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In your own words, answer this unit’s discussion questions in a main post (recommended minimum 300 words), and respond to at least two peers’ postings (recommended minimum 75 words).
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Assignment Details
There are two basic types of marketing channels—conventional and vertical. Vertical marketing systems are further subdivided into three types, as follows:
Corporate
Administered
Contractual
Conventional channel systems form the traditional model of distribution channels. Look at the advertising via the Web site for a brand for which you are a loyal customer. Then, discuss the following:
What does the Web site convey about its brand?
How is what the Web site conveys consistent with the brand’s message in traditional media advertising?
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