You have just learned that, following the latest corporate

“in your country” question, which you can answer in a comment below, for 2 points. Pretend that you work in XYZ marketing department. You have just learned that, following the latest corporate restructure, the new director of marketing was the guy who used to manage receivables in accounting. It´s shocking: he knows nothing about marketing! You and your colleagues have to go on a crash course to explain the basics to him, you´ve decided you ought to start with the 4Ps of marketing, and you´ll do that by running through some examples of other companies with him. So here´s what you have to do to prepare for the next meeting: pick a local (My Choice is Dangote Industries) brand that you particularly like (Conglomerate), and tell us why you like it with reference to each of the 4Ps (product, price, placement and promotion). Specifically, you have to (a) give a short description of your perception of the brand´s position on each of the four Ps, and (b) rank the four Ps according to how strongly they contribute to the overall brand strength (e.g. Price > Product > Placement > Promotion). Of course, your ranking of the Ps will need to be supported by your assessment of each P. (300 WORDS)

I have chosen Dangote Industries, which Nigeria Local Conglomerate.

Link:https://www.dangote.com/