Explain the basic elements of public finance and how the idea of branding can be an important aspect of budgeting
Prior to beginning work on this discussion, read Chapter 9 from your text as well as the Bain (2014), Bryant (1998), and Freeman (2001) articles.
Most Americans are familiar with the concept of branding. We are all aware of logos, brand names, and symbols that identify specific brands of goods such as athletic shoes, soft drinks, video games, or magazines. Branding has become a multimillion dollar industry as an increasing number of organizations and public entities strive to align themselves strategically with a readily identifiable brand.
The concept of branding is also very important for law enforcement and correctional agencies. Agencies within criminal justice exist within a marketplace that is highly monopolistic. In the United States, there are no other agencies obligated to protect and serve the public other than local, state, or federal law enforcement organizations. There is no market for competition for the services provided by law enforcement.
However, within the field of corrections, the situation is somewhat different. Private prisons strive to offer better, more secure services and facilities at lower rates than public prisons. The correctional marketplace lacks the monopolistic nature found within the field of law enforcement.
Examine the concept of branding as it applies to law enforcement and correctional agencies. In your initial discussion post, you must address the following:
Explain the basic elements of public finance and how the idea of branding can be an important aspect of budgeting for law enforcement and corrections agencies.
Explain the basics of budget management and preparation in law enforcement and correctional organizations and how branding would fit into their finance scheme.
Evaluate the financial constraints that arise in budgeting and finance within the fields of law enforcement and corrections and how branding might be an important facet of those.
Doss, D. A., Guo, C., & Lee, J. Y. (2012). The business of criminal justice: A guide for theory and practice. Retrieved from https://www.vitalsource.com/
Chapter 9: Concepts of Marketing and Advertising
Bain, A., Robinson, B., & Conser, J. (2014). Perceptions of policing: Improving communication in local communities. International Journal of Police Science and Management, 16(4), 267-276. http://dx.doi.org/10.1350/ijps.2014.16.4.345
The full-text version of this article is available through the EBSCOhost database in the Ashford University Library. The authors of this article analyze public perceptions of law enforcement and how those beliefs develop over time. Issues such as media representations of local law enforcement, perceived fairness of police operations, and the use of social media are examined as they pertain to the creation and perseverance of public attitudes toward law enforcement. This article will assist you in the development of your discussion post for this week.
Bryant, P. T., & Morris, E. (1998). What does the public really think? Corrections Today, 60(1), 26-30. Retrieved from http://www.aca.org/ACA_Prod_IMIS/ACA_Member/Publications/Corrections_Today_Magazine/ACA_Member/Publications/CT_Magazine/CorrectionsToday_Home.aspx?hkey=08c84ce7-094c-4ae8-836d-d43cd22c656f
The full-text version of this article is available through the EBSCOhost database in the Ashford University Library. The authors of this article examine the dichotomy between public perceptions of the field of corrections between correctional staff of the Florida Department of Corrections and members of the general public. While officers and staff believed members of the general public would view the correctional department poorly, the reverse was found to be true. The Florida Department of Corrections is working to develop public education programs in an effort to market the corrections to both the general public and news media agencies. This article will assist you in the development of your discussion post for this week.
Freeman, R. M. (2001). Public perception of corrections. Corrections Today, 63(3), 108-111. Retrieved from http://www.aca.org/ACA_Prod_IMIS/ACA_Member/Publications/Corrections_Today_Magazine/ACA_Member/Publications/CT_Magazine/CorrectionsToday_Home.aspx?hkey=08c84ce7-094c-4ae8-836d-d43cd22c656f
The full-text version of this article is available through the EBSCOhost database in the Ashford University Library. The author of this article analyzes public perceptions of corrections and how those erroneous beliefs have tainted the employment within the field of corrections. Exaggerated representations by the entertainment industry, the support of existing stereotypes of correctional staff by the news media, and isolated instances of corruption have had the combined effect of presenting the general public with a false perception of the field of corrections. Various techniques of marketing corrections to the general public in an effort to remove the stigma associated with corrections are also discussed. This article will assist you in the development of your discussion post for this week.
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