Discuss any strategy recommendations for Choice Hotels’ management.

Choice Hotels would now like Maryland Creative Solutions (MCS) to complete a financial statement comparison with their largest competitor, Marriott International. I need your team to compare Choice Hotels’ 10-K reports that we gathered in the last project with Marriott International’s 10-K reports. The team will need to complete a vertical financial statement analysis using the 10-K reports from Choice Hotels and Marriott.

Choice Hotels is exploring ABC cost allocation. They have asked your team to complete the task of allocating overhead to the cost of hotel rooms.

We will need to look at Choice Hotels’ latest 10-K report and Press Release in order to complete a budget and revenue forecast.

Finally, all team members will attend a meeting with other MCS’s finance and accounting analysts to discuss the pros and cons of the strategies of the two firms.

Discussion with Colleagues
Earlier, Frank mentioned you would need to attend a meeting with other finance and accounting analysts at MCS to discuss the differences in strategy between Choice Hotels and Marriott. Both companies have a BBB debt rating from Standard & Poor’s. This is the lowest investment grade rating and indicates that both companies have been aggressive with growth, finance, and Treasury Stock purchases.

Discuss the differences in strategy related to business growth, finance, and Treasury Stock purchases.
Discuss the similarities in strategy.
Discuss any strategy recommendations for Choice Hotels’ management.