Please follow the instructions in the Product-Service Instructions & Tips Document. Remember we are looking for new-to-the-world ideas and expect that you have reviewed all the other content and videos that have been provided throughout the semester. In grading these assignments we are looking for whether or not you have applied the perspectives that we have provided.You do not need to include the full text of the Instructions / Tips document in your submission but please include the following headings since these are the sections we are grading your project on:Elevator Pitch (5 points)Opportunity / Problem (25 points)Competitors / Alternatives / Status Quo (25 points)Your Solution (25 points)Customer / User / Stakeholder Impact (10 points)Unknowns / Challenges (10 Points)RubricProduct-Service Innovation ProjectProduct-Service Innovation ProjectCriteriaRatingsPtsThis criterion is linked to a Learning OutcomeElevator PitchThis is a one or two sentence statement that describes your idea and how it creates value for a user or stakeholder, and why that user will utilize/purchase your offering instead of doing what they have always done or using/purchasing a competitor’s offering.5.0 pts100%Clearly and concisely describes your idea in a compelling / exciting way. Includes how it creates value for a user or stakeholder, and why that user will utilize/purchase your offering instead of doing what they have always done or using/purchasing a competitor’s offering.4.75 pts95%4.5 pts90%4.25 pts85%4.0 pts80%3.5 pts70%3.0 pts60%Does not adequately describe your idea and how it creates value for a user or stakeholder. Does not address why that user will utilize/purchase your offering instead of doing what they have always done or using/purchasing a competitor’s offering.0.0 pts0%5.0 ptsThis criterion is linked to a Learning OutcomeOpportunity / ProblemWhat problem or need does your idea solve / address? How did you identify / recognize and validate (confirm the existence of) this opportunity, problem, or need?25.0 pts100%Clear and concise description of the opportunity. Worthy problem to be solved with significant or important impact. Shows student engaged in significant effort to discover and validate the opportunity. Student developed significant uncommon insights into the opportunity.23.75 pts95%22.5 pts90%21.25 pts85%20.0 pts80%17.5 pts70%15.0 pts60%Little to no research effort, understanding, or insights displayed regarding opportunity / problem. Student did not clearly describe the opportunity / problem as distinct from their solution.0.0 pts0%25.0 ptsThis criterion is linked to a Learning OutcomeCompetitors / Alternatives / Status QuoHow is the problem currently being solved (this could be a solution like yours but could also be a work-around or some other status-quo way of dealing with the problem)? What are the issues with the current solutions? What are your direct competitors and alternatives / substitutes / indirect competitors and why do they not sufficiently address the opportunity/problem identified?25.0 pts100%Thorough explanation of how the problem is currently being solved by target users / customers. Described the status quo including current work-around solutions, direct competitors, and indirect competitors. Explained in a clear and convincing way why current options to not sufficiently address key aspects of the opportunity / problem identified.23.75 pts95%22.5 pts90%21.25 pts85%20.0 pts80%17.5 pts70%15.0 pts60%Did not adequately research and/or describe the status quo, competitors, or alternatives and why they were not sufficient to solve the problem currently.0.0 pts0%25.0 ptsThis criterion is linked to a Learning OutcomeYour Solution / Uniqueness1) Describe your solution. 2) State exactly what it does, 3) how it does this as well, 4) and how it addresses the opportunity/problem identified. 5) What is your unique advantage over alternatives, competitors, and status quo? 6) What are your strengths and weaknesses?25.0 pts100%Overall description of solution is clear and comprehensive. Solution is clearly new-to-the-world / unique as well as impact and valuable in solving the opportunity / problem identified.23.75 pts95%22.5 pts90%21.25 pts85%20.0 pts80%17.5 pts70%15.0 pts60%Solution is poorly described, already exists, and/or does not address the opportunity / problem identified.0.0 pts0%25.0 ptsThis criterion is linked to a Learning OutcomeCustomer / User / Stakeholder Impact1) Who will use your solution? 2) Who will pay for it (may be different than the user)? 3) What impact will your innovation have on users as well as other groups of people (stakeholders) affected by your solution? This section shows an understanding of the various groups affected by your solution.10.0 pts100%Clearly and thoroughly explains the impact of this solution on key stakeholders including users, customers, partners, or others. Points may also be provided in this area if this was adequately explored throughout the overall submission.9.5 pts95%9.0 pts90%8.5 pts85%8.0 pts80%7.0 pts70%6.0 pts60%Explanation displays a lack of understanding of key stakeholders, users, customers, partners, etc… related to your idea.0.0 pts0%10.0 ptsThis criterion is linked to a Learning OutcomeUnknowns / Challenges1) What are obstacles/challenges that prevent you from getting this idea launched (funding, policies, team capabilities, etc.) 2) Are there unknowns that need to be explored? 3) What are assumptions that need to be tested?10.0 pts100%Demonstrates careful consideration of obstacles / challenges that would need to be overcome, key unknowns that need to be explored, and critical assumptions that need to be tested for the idea to be successful.9.5 pts95%9.0 pts90%8.5 pts85%8.0 pts80%7.0 pts70%6.0 pts60%Demonstrates insufficient understanding and effort to identify obstacles / challenges that would need to be overcome, key unknowns that need to be explored, and critical assumptions that need to be tested for the idea to be successful.0.0 pts0%10.0 ptsTotal Points: 100.0
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