4-5 pages MLAThe Company I Chose is ‘Minute Maid’, Basically
4-5 pages MLAThe Company I Chose is ‘Minute Maid’, Basically it’s a market planning essay, I have to write an essay on the Marketing Mix of Minute MaidProductPlace/DistributionIV MARKETING MIX (Product/Place)Does the firm seek to achieve its objective chiefly through coordinated use of marketing activities (product, place, promotion, and pricing) or only through intensive promotion?ProductWhat are the major product/service offerings of the firm? Do they complement each other, or is there unnecessary duplication?What are the features and benefits of each product offering?Where are the firm and each major product in the life cycle?What are the pressures among various target markets to increase or decrease the range and quality of products?What are the major weaknesses in each product area? What are the major complaints? What goes wrong most often?Is the product name easy to pronounce? Spell? Recall? Is it descriptive, and does it communicate the benefits the product offers? Does the name distinguish the firm or product from all others?What warranties are offered with the product? Are there other ways to guarantee customer satisfaction?Does the product offer good customer value?How is customer service handled? How is service quality assessed?Place/DistributionShould the firm try to deliver its offerings directly to customers, or can it better deliver selected offerings by involving other organizations? What channel(s) should be used in distributing product offerings?What physical distribution facilities should be used? Where should they be located? What should be their major characteristics?Are members of the target market willing and able to travel some distance to buy the product?How good is access to facilities? Can access be improved? Which facilities need priority attention in these areas?How are facility locations chosen? Is the site accessible to the target markets? Is it visible to the target markets?What are the location and atmosphere of retail establishments? Do these retailers satisfy customers?When are products made available to users (season of year, day of week, time of day)? Are these times most appropriate?These are the requirements that should be in the essay.Paper Guidelines:Typed, double spaced, size 12 fontCover sheetProperly document all outside sources of information. (See note below)Minimum of eight sources are required. Wikipedia cannot be a source.Works Cited (Bibliography) must be included using the MLA. Simply providing the website address is not considered a proper citation. Note you must use the alternative http citation and identify the specific website page. Visit this website for information on the MLA style. https://owl.english.purdue.edu/owl/resource/747/01 (Links to an external site.)Obtained from Purdue OWL website: I “ require the use of URLs, MLA suggests that the URL appear in angle brackets after the date of access. Break URLs only after slashes.Aristotle. Poetics. Trans. S. H. Butcher. The Internet Classics Archive. Web Atomic and Massachusetts Institute of Technology, 13 Sept. 2007. Web. 4 Nov. 2008. ‹http://classics.mit.edu/›. “Proper grammar, punctuation and spelling are required.1 hour agoHi,doesn’t have to be entirely 8 sources, it could be near 4-5 sources but a good amount, 8 would be perfect if you could.
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