This is an individual project where you will develop a compr

This is an individual project where you will develop a comprehensive marketing plan for a ‘business toconsumer’, tangible product for an existing Fortune 500 company. Pick a company that produces a veryspecific category of product – much like a shoe company. Avoid companies that are conglomerates likeGE or Disney. Again, a business-to-consumer company – keep it simple and select a company you shouldstudy in business school. Your marketing plan can certainly be a signature piece of your academicportfolio when you are on the job market. Consider the marketing plan your final exam in the course. Wewill use Appendix 2A in our textbook as our guide for your Marketing Plan.Stage One❑ Each student will provide a two-page, single-spaced, business block format proposal for the companyand product/service you will use for your Plan. In the proposal include: a company profile includinga brief five-year financial overview and its current marketing situation. Helpful sources for thisassignment include: Datamonitor, Hoovers, Mergent, IBIS World – from our library databases.