The Voice War
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assessment will be graded based on the structure and style of presentation amounting to 40% of the grade as well as the strength of the argument amounting to 60%. The grading scale is shown on the next page..
In your answer please ensure that your presentation has a strong academic foundation including theory, empirical evidence and references. If you use material from case studies or company websites remember that these needs to be properly quoted and referenced just like all other materials.
Case Study Question: Voice War: Hey Google vs. Alexa vs. Siri
What would your advice be to Chinese competitors wanting to enter the voice war?
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