Details: Select a marketing topic of your choice (examples include: Global Marketing, Services, Pricing). Begin your research by using the GCU Library or an electronic database search. Find a scholarly/peer-reviewed journal article on article less than 5 calendar years old on a topic addressed in this course that is of interest to you, the student. […]

Peer-Evaluation Form Complete this peer evaluation for each member of your team, including yourself. The average score from these evaluations will be used in determining your final grade for the assignment. Rate each team member on a scale of 1 to 100, with 100 being the highest. Use the rubric on the second page to […]

Details: This is a Collaborative Learning Community (CLC) assignment. Your instructor will place you in groups/teams for this assignment. Once you are in your team, discuss your current organization’s employee incentives and motivation strategies. Examine the individual organization’s compensation challenges and industry competition. As a team, you are required to develop an incentive plan that […]

Details: Read “American Airlines,” located in Chapter 24 of the textbook, Managerial Economics: A Problem Solving Approach.American Airlines announced a new pricing strategy that they believed would address concerns and benefit the company. Conduct further research on American Airlines’ value pricing. Analyze American Airline’s structure and decision to implement value pricing and discuss the following […]

Create a Power Point Presentation to discuss the following Sgt. Eddie Johns leaned back against the chair in the outpatient orthopedic clinic. His head was killing him! He wasn’t sure which was worse, the “morning after” headache or not being able to sleep at night. At least when he had a few beers under his […]