GC MKT607 WEEK 2 Marketing Article Review ASSIGNMENT

Details:

Select a marketing topic of
your choice (examples include: Global Marketing, Services, Pricing). Begin your
research by using the GCU Library or an electronic database search.

Find a
scholarly/peer-reviewed journal article on article less than 5 calendar years
old on a topic addressed in this course that is of interest to you, the
student.

Create an article review of
750-1,000 words that addresses the following:

1. What is the thesis (main idea) of
   the article?
2. Why is (are) the author(s) writing
   about the topic?
3. What facts are presented?
4. How does it relate to the other
   readings (especially the text) on the topic?
5. Critique the article.
6. What are the conclusions and
   recommendations?

Prepare this assignment
according to the APA guidelines found in the APA Style Guide, located in the
Student Success Center. An abstract is not required.

Refer to “Typing
Template for APA Papers” for an example of how to format your paper.

Refer to “Article Review
Grading Criteria” for criteria to be used in grading.

You are required to submit
this assignment to Turnitin. Refer to the directions in the Student Success
Center. Only Word documents can be submitted to Turnitin.