What is Design Thinking?
Chapter 2 of Entrepreneurship and Innovation Toolkit briefly discusses Design Thinking. Build on what’s in the textbook by completing additional research to learn more about Design Thinking. Write a minimum 500-word summary of what else you learned about the process. We will cover much more about design thinking later in the course, so this summary […]
Strategic Marketing Discussion
Write a 1 page paper on the following below: Sponsorship has become an increasing useful form of marketing communications. In a world of cluttered media, sponsorship is highly targeted and gets to potential customers where they live, so to speak. Choose a brand that has chosen to sponsor something (example: Avon and the breast cancer […]
summarize an imaginary interview with an HR manager
You will formulate 5 open ended questions and provide your written explanations / justifications for why you selected these questions. you will submit a narrative of the interview. This narrative should highlight the answers to the 5 questions you pose and include a summary of your reflections / reactions / insights and a commentary on […]
Marketing Communication
Write a 1 page paper on the following below: Eight modes of communications. These eight models include: Advertising; public relations; sales promotion; events & experiences; online and social media; mobile marketing; direct and database marketing; and personal selling. Select a favorite brand that you have purchased. Find two communications modes used by your chosen brand […]
Plans
An enterprise security plan is a document that explains the security exposure that an entity would encounter in a specific marketplace. A committee of people typically writes this document over a span of a few months. Many times the drafts begin with developing a high-level overview of strategic objectives that address how to secure the […]