Marketing Communication
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Eight modes of communications. These eight models include: Advertising; public relations; sales promotion; events & experiences; online and social media; mobile marketing; direct and database marketing; and personal selling.
Select a favorite brand that you have purchased. Find two communications modes used by your chosen brand and share with us what you can from each communication (show links to ads, promotions, PR, etc). How were you influenced by the communication? What other communication mode would you recommend they use and why?
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