INT=220-X2952 Business Brief Final Project: Project Guidelines and Rubric

Project Guidelines and Rubric

Competencies

In this project, you will demonstrate your mastery of the following

competencies:

 Explain the drivers of globalization and how they impact business

decisions

 Differentiate between domestic and international business environments

 Describe the factors that contribute to international market

attractiveness and entry

Scenario

You are a business analyst working at a small domestic organization that

produces high-quality cell phone cases. Your organization has begun to see its

sales flatten in the domestic market. While the organization is not losing money,

leadership would like to explore options to continue growth. One option that

leadership has noticed competitors attempting is entering international

markets.

You have been asked to examine the benefits, drawbacks, and key

considerations for your organization to enter one of the global markets below,

and to summarize your findings in a business brief for leadership.

Select one of the following international markets to use for your course project:

 Argentina

 Brazil

 China

 India

 Indonesia

 Japan

 Nigeria

 Russia

 South Africa

 Turkey

If you would like to use another country for your course project, please reach out to

your instructor.

 

Directions

Develop a business brief that explains why many organizations are investing in

efforts to expand their businesses internationally, the key impacts of global

business, and cultural considerations for entering the global market. You will

then create a market profile and outline market considerations for your chosen

international market. Use the Business Brief Template in the What to Submit

section to complete this project.

1. Drivers for Global Entry: Explain the purpose of global expansion,

business impacts of global business, societal impacts of global business,

and cultural considerations using evidence from course and outside

resources to support your explanations.

A. Purpose of Global Expansion: Explain key benefits of successful

global expansion for domestic organizations.

B. Business Impacts of Global Business: Explain how global expansion

of a domestic organization can impact business operations such as

strategic planning, marketing, supply-chain management, human

resources, and so on.

C. Societal Impacts of Global Business: Explain how the global

expansion of organizations has impacted society, citing specific

examples regarding culture, transportation, employment,

infrastructure, and environmental climate.

D. Cultural Considerations for Global Business: Explain the

importance of researching the culture of a potential global market

prior to market entry, as well as key cultural considerations to

explore to inform expansion decisions.

 

2. Market Profile: Compare and contrast important cultural, political, and

economic elements of your selected market versus the United States to

explain similarities and differences between cultural practices, attitudes,

economic factors, and political environments.

A. Cultural Profile: Compare and contrast important cultural

elements of your selected market against those in the domestic

market, including communication, values and attitudes, cultural

dimensions, and so on.

B. Political and Economic Profile: Compare and contrast important

political and economic factors for your selected market against

those in the domestic market, including political systems, current

leaders, and economic measures or characteristics used in

classification.

 

C. Legal and Regulatory Profile: Compare and contrast important

legal and regulatory requirements of your selected market against

those in the domestic market, including trade restrictions,

regulations of products or services, legal processes for business

transactions, and import restrictions or documentation.

3. Market Considerations: Compare and contrast important market

considerations for your selected market against those in the domestic

market. Explain the similarities, differences, and considerations for

conducting business between the two markets, such as general legal and

regulatory requirements, monetary and management logistics, and mode-

of-entry considerations.

A. Monetary Considerations: Explain how monetary considerations

such as currency, exchange rates, and exchange-rate management

would impact the organization’s decision to expand into your

selected market, using current exchange rates between your

selected country and the United States to support your

explanations.

B. Management and Logistics Considerations: Explain management

and logistics practices that best address human-resource

considerations for your selected market, such as management

approaches or staff and labor laws and their impact on policies and

procedures.

C. Mode of Entry Considerations: Describe advantages and

disadvantages for traditional modes of entry that would be most

appropriate for entering into your selected market.

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