Project Guidelines and Rubric
In this project, you will demonstrate your mastery of the following
Explain the drivers of globalization and how they impact business
Differentiate between domestic and international business environments
Describe the factors that contribute to international market
attractiveness and entry
You are a business analyst working at a small domestic organization that
produces high-quality cell phone cases. Your organization has begun to see its
sales flatten in the domestic market. While the organization is not losing money,
leadership would like to explore options to continue growth. One option that
leadership has noticed competitors attempting is entering international
You have been asked to examine the benefits, drawbacks, and key
considerations for your organization to enter one of the global markets below,
and to summarize your findings in a business brief for leadership.
Select one of the following international markets to use for your course project:
If you would like to use another country for your course project, please reach out to
Develop a business brief that explains why many organizations are investing in
efforts to expand their businesses internationally, the key impacts of global
business, and cultural considerations for entering the global market. You will
then create a market profile and outline market considerations for your chosen
international market. Use the Business Brief Template in the What to Submit
section to complete this project.
1. Drivers for Global Entry: Explain the purpose of global expansion,
business impacts of global business, societal impacts of global business,
and cultural considerations using evidence from course and outside
resources to support your explanations.
A. Purpose of Global Expansion: Explain key benefits of successful
global expansion for domestic organizations.
B. Business Impacts of Global Business: Explain how global expansion
of a domestic organization can impact business operations such as
strategic planning, marketing, supply-chain management, human
resources, and so on.
C. Societal Impacts of Global Business: Explain how the global
expansion of organizations has impacted society, citing specific
examples regarding culture, transportation, employment,
infrastructure, and environmental climate.
D. Cultural Considerations for Global Business: Explain the
importance of researching the culture of a potential global market
prior to market entry, as well as key cultural considerations to
explore to inform expansion decisions.
2. Market Profile: Compare and contrast important cultural, political, and
economic elements of your selected market versus the United States to
explain similarities and differences between cultural practices, attitudes,
economic factors, and political environments.
A. Cultural Profile: Compare and contrast important cultural
elements of your selected market against those in the domestic
market, including communication, values and attitudes, cultural
dimensions, and so on.
B. Political and Economic Profile: Compare and contrast important
political and economic factors for your selected market against
those in the domestic market, including political systems, current
leaders, and economic measures or characteristics used in
C. Legal and Regulatory Profile: Compare and contrast important
legal and regulatory requirements of your selected market against
those in the domestic market, including trade restrictions,
regulations of products or services, legal processes for business
transactions, and import restrictions or documentation.
3. Market Considerations: Compare and contrast important market
considerations for your selected market against those in the domestic
market. Explain the similarities, differences, and considerations for
conducting business between the two markets, such as general legal and
regulatory requirements, monetary and management logistics, and mode-
A. Monetary Considerations: Explain how monetary considerations
such as currency, exchange rates, and exchange-rate management
would impact the organization’s decision to expand into your
selected market, using current exchange rates between your
selected country and the United States to support your
B. Management and Logistics Considerations: Explain management
and logistics practices that best address human-resource
considerations for your selected market, such as management
approaches or staff and labor laws and their impact on policies and
C. Mode of Entry Considerations: Describe advantages and
disadvantages for traditional modes of entry that would be most
appropriate for entering into your selected market.
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