Research Paper: Outline Assignment Instructions

1 COMMUNICATION AND CHANGING THE ENVIRONMENT

Communication and the Changing Environment for Business Annotated Bibliography

James W. Bland

School of Business, Liberty University

2 COMMUNICATION AND CHANGING THE ENVIRONMENT

Communication and the changing environment for Business Annotated Bibliography

Adanlawo, E. F., & Rugbeer, H. (2019). The role of communication in the viability of shopping

center/mall business. Library Philosophy and Practice (e-journal), 2786, 27-86.

The article reviews the benefits of communication and its role in the success of businesses,

specifically shopping centers or malls. The author believes effective communication plays a huge

role in the success and survival of shopping centers and malls. On the other hand, ineffective

communication decreases client satisfaction leading to overall losses.

The authors of this article are Esther Funmi Adanlawo and Hafizah Rugbeer. They are

researchers in communication and qualified to write on this topic. Also, the article is a peer-

review published by Library Philosophy and Practice, an open-access, reputable company with

many credible academic publications.

Moreover, this article lacks supporting evidence of how communication increases the success of

shopping centers and malls. It also does not cover the challenges that shopping centers and malls

face using their suggested communication strategies. Besides this, this article is a valuable source

of information for my research because it highlights the role of communication in Business,

specifically the retail industry. Therefore, it fits nicely with my topic.

Alakkas, A. A., Paul, M., Nabi, M. K., & Khan, M. A. (2022). Corporate social responsibility and firm-

based brand equity: the moderating effect of marketing communication and brand identity.

Sustainability, 14(10), 6033.

The article is a study conducted to review the relationship between corporate social

responsibility, brand equity, and the role of marketing communication and brand identity. The

study results show that corporate social responsibility positively impacts brand reputation. This

3 COMMUNICATION AND CHANGING THE ENVIRONMENT

is possible when businesses implement effective marketing communication strategies to build

their brand identity.

The study has some limitations. The sample size used was too small and came from one region,

limiting the generalizability of its findings. Also, the study ignores other factors that impact

corporate social responsibility and brand equity. The authors are qualified to write about this

topic because they are scholars in the field of marketing communication.

This source fits well in the scope of my research, which is about communication and the nature

of the business environment. Corporate social responsibility is one of the primary factors that are

changing the business environment.

Bannier, C., Pauls, T., & Walter, A. (2019). Content analysis of business communication: introducing a

German dictionary. Journal of Business Economics, 89, 79-123.

The article is an analysis of business communication using German dictionary content. The

authors believe that content analysis is critical when researching business communication

methods. They add that a German dictionary is a powerful tool that can be used to conduct the

analysis. The authors are Christoph Bannier, Tim Pauls, and Andreas Walter. They are qualified

to write that academic paper because they are experienced researchers in business economics and

have written in many credible academic journals. Also, the article is a peer review published by

the Journal of Business Economics, popularly known for producing high-quality academic

resources.

The article is too narrow for my research scope because it focuses on the development and

application of the German dictionary in content analysis of business communication. This does

not provide me with an in-depth analysis of content analysis in business communication.

4 COMMUNICATION AND CHANGING THE ENVIRONMENT

However, this source provides me with information about the benefits of conducting research

methods analysis for communication in business environments.

Bolten, J. (2020). Intercultural business communication: An interactive approach. In Exploring the

rhetoric of international professional communication (pp. 139-155). Routledge.

This source reviews the benefits of intercultural communication in corporate communication.

The author believes that intercultural communication helps organizations build good

relationships and succeed in the changing business environment. The proposed approach in this

journal that can help improve intercultural communication is promoting cultural awareness,

advocating for cultural competence, and adopting the changing communication approaches.

Jennifer Bolten is a Technical Communication professor at the University of Louisiana at

Lafayette in the United States. She is qualified to write in this field because she is an expert in

intercultural communication. This is scholarly work which means it is a credible source. A

critique I would raise about this article is that there is no adequate evidence supporting the

suggested approaches to intercultural communication.

In addition, this article is too narrow for my research because it has only focused on intercultural

communication. However, it is a helpful source for my research because it provides me with the

importance of intercultural communication in today’s culturally diverse business environment.

As a result, it is a good fit for my topic.

5 COMMUNICATION AND CHANGING THE ENVIRONMENT

Chen, R. R., Davison, R. M., & Ou, C. X. (2020). A symbolic interactionism perspective of using social

media for personal and Business communication. International Journal of Information

Management, 51, 102022.

The article reviews the use of social media platforms in business environments. The authors

suggest that social media has revolutionized the business environment by creating opportunities

where people can interact on a personal and Business level. The authors are qualified to write in

this field because they are researchers in the field of information management. Also, the source

is a peer-reviewed article by the International Journal of Information Management, a credible

academic resource.

This source is narrow for my topic because it focuses more on the theoretical perspective of

symbolic interactionism. It does not provide practical examples of using social media for

communication in the changing business environment. Nevertheless, the article is helpful for my

research because it offers valuable information on how social media can be used in business

contexts. Thus, it is a theoretical framework that I can apply in this paper to understand how to

use social media in business communication.

Chyhryn, O. Y., Bilan, Y. V., Bilan Yurii Valentynovych, Y. V., & Kwilinski, A. (2020). Stakeholders

of green competitiveness: innovative approaches for creating communicative system.

This source analyses the stakeholders of green competitiveness and proposes effective strategies

that can be implemented to create a communicative system. It covers other areas like

governments, businesses, consumers, and society. The authors believe green competitiveness can

be achieved when stakeholder groups employ promising communication approaches and

6 COMMUNICATION AND CHANGING THE ENVIRONMENT

collaborate. The proposed innovative approaches in this source are green marketing campaigns,

corporate social responsibility, and the use of social media.

The authors are educators from Universities in Poland and Ukraine. They are qualified to write in

this field because they are experts in economics and management. This article fits my research

topic of communication and the changing environment for business, especially now that

businesses are shifting towards environmentally sustainable practices. It provides me with

valuable information on corporate social responsibility, sustainable business practices, and

stakeholder engagement.

Cornelissen, J. P. (2020). Corporate communication: A guide to theory and practice. Corporate

Communication, 1-336.

The journal talks about communication in the corporate context. The author covers a wide range

of topics about effective communication in corporate environments. This journal focuses on the

history of communication in corporate environments, the critical role communication plays in

corporate strategies, internal and external communication, the use of social media in Business,

and crisis communication.

The author of this journal is Joep Cornelissen. Cornelissen is a professor who teaches corporate

communication at the Rotterdam School of Management at Erasmus University. Erasmus

University is in the Netherlands. The author is an expert in the field of communication,

specifically corporate communication, and his publications are credible and insightful.

This source is relevant to my topic of communication and the changing nature of the business

environment because it provides a comprehensive overview of corporate communication in

theory and practice. However, it is too broad for my topic because it covers other topics

7 COMMUNICATION AND CHANGING THE ENVIRONMENT

unrelated to the information, I need for my research paper. Therefore, I need to supplement this

source with other sources. I will use this source as the foundation of information about

communication in the corporate world.

Coombs, W. T., & Holladay, S. J. (Eds.). (2022). The handbook of crisis communication. John Wiley &

Sons.

This source is a book that focuses on crisis communication in business environments. It covers a

wide range of topics like crisis communication theories, crisis communication strategies, crisis

communication across different contexts, and crisis management. The authors offer many

perspectives that are drawn from the field of public relations, psychology, and sociology.

William Coombs and Sherry Holladay are highly qualified scholars in the field of crisis

communication. Coombs is a professor of communication at the University of Central Florida,

while Holladay is a professor of communication at the University of Texas at Austin. They are

both experienced experts and respected scholars in crisis communication.

However, this book is too broad for the scope of my research. It covers many topics that will not

be used in my research paper. Aside from that, this book is relevant to my research topic because

crisis communication is essential in the changing business environment. Thus, this book is a

useful source because it will help me with an in-depth understanding of crisis communication.

Cyphert, D., Holke-Farnam, C., Dodge, E. N., Lee, W. E., & Rosol, S. (2019). Communication activities

in the 21st-century business environment. Business and Professional Communication

Quarterly, 82(2), 169-201.

The article covers communication activities that occur in the current business environment. The

authors believe that technological advancement has transformed the way business activities are

8 COMMUNICATION AND CHANGING THE ENVIRONMENT

conducted. For example, how business talk to the stakeholders. They also add that effective

communication is a key contributor to business success in the current 21sy century business

environment. The authors of this article are Danielle Cyphert, Christina Holke-Farnam, Erica N.

Dodge, Woonghee E. Lee, and Sarah Rosol. They are qualified to write this article because they

are experienced researchers in the field of business and professional communication.

A critique that I would raise on this article is that the authors' claims of the practical business

communication approach in the 21st century are not supported by empirical evidence. Also, the

article does not account for the potential challenges and risks that technology poses to

businesses. Besides that, this source provides valuable information for my research and fits well

in my topic.

Dwyer, J., & Hopwood, N. (2019). The business communication handbook. Cengage AU.

The book is a comprehensive guide that helps understand effective communication in business

environments. The book covers different essential topics that relate to the modern business

environment, like writing and presentation skills, interpersonal communication, verbal and

nonverbal communication, and digital communication.

The authors are Judith Dwyer and Nick Hopwood, and they are qualified because they both have

experience as communication professionals and are academicians in Australia. Dwyer is a

Professor of Marketing at Monash University. Her expertise is in business communication and

consumer behavior. Hopwood is a Lecturer in Marketing at the University of Technology in

Sydney and an expert in communication. The publisher Cengage AU is a reputable company that

produces educational materials.

9 COMMUNICATION AND CHANGING THE ENVIRONMENT

I would raise criticism about this book because it is too broad for my scope. It does not offer in-

depth information I need to address communication in the changing business environment. The

book will add information to my research on how to improve communication skills and strategies

in changing business contexts.

Enke, N., & Borchers, N. S. (2021). Social media influencers in strategic communication: A conceptual

framework for strategic social media influencer communication. In Social Media Influencers in

Strategic Communication (pp. 7-23). Routledge.

The source is an article about conceptual frameworks that organizations can use in their strategic

communication, specifically using social media influencers. The article has focused on using

social media influencers to achieve communication goals in modern business contexts. The

book's authors are Nadine Enke and Nina Borchers, professors at German universities. They are

qualified to write on this topic because they are qualified in social media communication and

influencer marketing.

However, I would raise criticism about this source because it is too narrow for my research paper

scope because it only covers social media influencer communication. Aside from that, it is a

good source for my paper because it highlights how organizations can transform their

communication strategies in the new digital age. Generally, this source is relevant to my topic of

communication and the changing environment for business.

10 COMMUNICATION AND CHANGING THE ENVIRONMENT

Ewing, M., Men, L. R., & O’Neil, J. (2019). Using social media to engage employees: Insights from

internal communication managers. International Journal of Strategic Communication, 13(2),

110-132.

This source is an article that reviews how businesses employ practical communication

approaches to engage their employees. The authors have used an example of how internal

managers can use social media to communicate with their workers. The authors of this article are

Michael Ewing, Lirong (Ivy) Men, and James O'Neil. They are all academicians and researchers

in the field of strategic communication, which makes them qualified to write on this topic. Also,

this article was published by the International Journal of Strategic Communication, a credible

company known for publishing good academic journals.

A criticism that I would raise about this source is that it has specified the social media

communication approach to internal communication. As a result, this source is too narrow for my

research paper's scope. Besides that, it is a useful source that will be used in my paper to explain

how social media communication can be used to engage employees. Thus, this source is relevant

to my topic.

Goodman, M. B. (2019). Introduction to the special issue: Corporate communication–transformation of

strategy. Journal of Business Strategy, 40(6), 3-8.

This source is a journal that focuses on the transformation of corporate communication strategy.

Emphasis is laid on the benefits of corporate communication in today’s business environments

and why businesses need to transform their communication strategies to stay ahead of the

competition. The author of this article is Melody Goodman, a professor of biostatistics

11 COMMUNICATION AND CHANGING THE ENVIRONMENT

specializing in health communication and research methods. This shows that she is qualified to

write on this topic.

A critique of this article is that it does not provide specific examples of businesses that have

succeeded after implementing corporate communication transformations. Aside from that, this

article has valuable information that I will use for my research topic. It covers the issue of

corporate communication, which aligns with my topic. Thus, this source is a perfect fit for my

research paper.

Gutiérrez-García, E., Recalde, M., & Alfaro, J. A. (2021). Corporate communication in open innovation:

a case-study of three multinationals. Corporate Communications: An International

Journal, 26(2), 348-364.

The article reviews the importance of corporate communication with a focus on open innovation.

The authors have conducted this research by analyzing three multinational companies and how

they use communication during open innovation. The article emphasizes the benefits of

communication and its role in facilitating collaborative relationships among organizations that

want to invest in open innovation.

The authors of this article are qualified in the field of corporate communication. They are

corporate communication, innovation, and marketing experts and teach at the University of

Zaragoza in Spain. This article is a credible source because it is from a reputable academic

journal written by experts in this field. A critique of this article is that it is a case study of three

multinational organizations, so the information found may not represent all other organizations

that engage in open innovation. Also, the article does not believe that environmental factors can

influence corporate communication when organizations go through open innovation. Besides

12 COMMUNICATION AND CHANGING THE ENVIRONMENT

that, this article fits my topic because it highlights the importance of communication when

businesses are going through changes in open communication.

Guffey, M. E., & Loewy, D. (2022). Essentials of business communication. Cengage Learning.

This source is about communication in the business environment. The book covers a wide range

of topics, like the principles of business communication, how to write business messages, how to

craft professional emails and interviews, and creating persuasive presentations. The authors have

provided practical examples of how to communicate in a business environment effectively and

how the rise of technology and social media platforms has changed communication.

The authors of this book are Mary Ellen Guffey and Dana Loewy. Guffey is a professor who

teaches business communication at Los Angeles Pierce College in the United States. Loewy is a

professor who teaches communication at California State University, Fullerton, in the United

States. The authors are both educators and experienced experts in the field of business

communication.

This source relevant to my research in communication and the changing environment for

business because it is about talks about effective communication practices in the current business

environment. This source is helpful because it provides an in-depth analysis of business

communication in the age of advanced technology and social media platforms. The source

perfectly fits my topic because it provides a broader understanding of business communication.

Heath, R. L. (2020). Management of corporate communication: From interpersonal contacts to external

affairs. Routledge.

The book focuses on strategic management in corporate communication. The book emphasizes

that communication plays he role in the business environment, especially in organizational

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