Our personal training service will provide a customized and comprehensive fitness program designed to meet the specific needs and goals of each client. Our service will be delivered by certi
This is my business proposal. after the end , comes the questions. Thank you for you help 🙂
Overview of Personal Training Structure and Service:
Our personal training service will provide a customized and comprehensive fitness program designed to meet the specific needs and goals of each client. Our service will be delivered by certified personal trainers who will provide one-on-one training sessions, group training sessions, and nutritional coaching to help clients achieve their desired fitness levels.
Why we want to develop a Personal Training Service and Goals:
Our primary motivation for developing a personal training service is to help people achieve their fitness goals and lead healthier lives. We have a passion for fitness and a desire to help others achieve their fitness objectives. Our goal is to establish a reputation as a trusted and reliable provider of high-quality personal training services.
Market Conditions:
Summary of Competitors:
The market for personal training services is highly competitive, with numerous providers offering a range of fitness services. Some of our primary competitors include commercial gyms, fitness studios, and independent personal trainers.
Summary of Market Size:
The fitness industry is a rapidly growing industry, with an estimated global value of $96.7 billion. In Australia, the fitness industry is worth over $2 billion annually, with more than 4 million people regularly participating in fitness activities.
Market Offering:
Target Market:
Our target market is individuals who are looking to improve their fitness levels and achieve specific fitness goals. Our ideal client group will be those who are looking for a personalized fitness program that is tailored to their individual needs and goals.
Product Summary:
Our services will include one-on-one training sessions, group training sessions, and nutritional coaching. Our session lengths will range from 30 minutes to 60 minutes, and we will offer flexible scheduling options to accommodate our clients’ busy schedules.
Budget:
Breakeven Points:
Our target minimum number of sessions each week is 25. Our fee structure will be based on the number of sessions purchased, with discounts for larger packages. We anticipate reaching our target minimum number of sessions each week within six months of launching our service.
Fee Structure:
Our fee structure will be based on the number of sessions purchased. We will offer discounts for larger packages, and our rates will be competitive with other personal training services in the market.
Anticipated Growth Rate:
We anticipate reaching our target minimum number of sessions each week within six months of launching our service. We aim to achieve a steady growth rate of 5% per month after that.
Potential Risks:
Primary Risks:
Economic Downturn – Economic downturns can lead to a decrease in consumer spending, which can impact our business. To minimize this risk, we will focus on providing high-quality services at competitive rates to retain our existing clients and attract new ones.
Staffing Issues – As our business grows, we may face challenges with recruiting and retaining qualified personal trainers. To mitigate this risk, we will establish a comprehensive recruitment and training program to ensure that our trainers are well-equipped to provide our services.
To complet thi part of the assessm,to plan contingencies in the event that components of business plan do not develop or work as you expected.
For each of the following areas:
Identify the likelihood of issues or non-compliance with your business plan using a high, moderate, or low ranking. Issues or non-compliance can be related to factors such as issues raised by your audience in your business proposal presentation, your perceived level of confidence in your skills in each area, how thoroughly you feel you have explored and planned each component, the level of estimation (compared to using exact figures) when developing the component or using other reasoning.
Explain the actions that you would take if your business did not grow and develop as you expected, or if the activities you had planned were not as effective as you had expected.
Area of Business Plan
Estimation of market size
(Estimation of market gap or capacity within the market for your business)
Likelihood of Issues
High Moderate Low
Contingency Plan
Explain how you would respond or adjust your business if the size of your target market was smaller than you had expected:
None Satisfactory Not Satisfactory
Assessor Comments
–
Area of Business Plan
Product Mix
Likelihood of Issues
High Moderate Low
Contingency Plan
Explain how you would respond if your product or service offerings were different to the products or services your target market was requesting:
None Satisfactory Not Satisfactory
Assessor Comments
–
Area of Business Plan
Marketing Strategies
Likelihood of Issues
High Moderate Low
Contingency Plan
Outline the changes you would make to your marketing strategies if they didn’t reach your target market.
None Satisfactory Not Satisfactory
Assessor Comments
–
Area of Business Plan
Financial
Likelihood of Issues
High Moderate Low
Contingency Plan
Explain the changes you would make if your business did not develop according to the speed of growth that you outlined in your forecast budget and you didn’t generate the forecast income you had expected.
None Satisfactory Not Satisfactory
Assessor Comments
–
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