PGBM135 Global Strategy and Foresight Assignment Brief
marketing report
I need someone to help me write a 3500 words marketing assignment. The referencing style is Havard. Check attachment details for the brief.
Requirements: 3500 words
0 PGBM135 Global Strategy and Foresight Assignment Brief Issue Date: 22nd November 2022 Coursework Submission Date: Monday, 6th Feb 2023 (before 18.00 hrs) Poster Submission Date: Friday, 10th Feb 2023 (before 10.00 hrs) Module Leader: Andrew Dean Internal Moderator: Mohan Namasivayam
1 Introduction: This module is assessed by two individual assignments, a case study-based coursework (Assessment 1) and Poster Presentation (Assessment 2). Details of the assessments are as follows. Module Learning Outcomes Upon completing this module, you will have demonstrated Knowledge K1. That you can critically evaluate the theoretical basis for sources of competitive advantage and evaluate their relevance to practice K2. That you can critique the relationship between organisational vision, strategic objectives, intent, resources, planning and the firms environment K3. That you have an appreciation for the conceptual theories of ?internationalisation, innovation and competitive advantage to different industries and locations K4. That you can demonstrate critical understanding and application of relevant theories and tools associated with strategic foresight and the need for organisational future orientation Skills S1 How to review and present their critical knowledge of selected international business, strategy and foresight literature S2. Your ability to evaluate an organisations competitive environment, analyse its competitive positions and identify its strategic resources, capabilities and core competences S3. Your ability to explore global trends and drivers of change with a pursuit of identifying attractive future markets S4. How to identify the key resources, capabilities and competences for an organisations future growth and sustainability S5. How to use relevant foresight tools to understand and articulate the dynamic nature of a given industry, its future trajectory and develop plausible scenarios
2 Assessment 1 (80% weighting) Individual coursework with a word guideline of 3,000 words (plus or minus 10%) to meet learning outcomes K1, K2, K3, S1, S2 and S4. Write a critical piece on the following two topics. Each question is 1,500 words. Topic One: Critically review the theories of competitive advantage and discuss how innovation is a key part of driving internationalisation strategies. [50 marks] Topic Two: Discuss how you would evaluate an organisations strategic resources, capabilities, and competencies, alongside how you would develop a greater understanding of the global environment and new sectors. [50 marks] Assessment 2 (20% weighting) Individual Poster Presentation to meet learning outcomes K4, S3 and S5. No more than 500 words. Case ? Netflix [100 marks] Netflix is a leading online streaming service that has rapidly spread around the world but is facing ongoing threats from several sources. This single-page poster will address this issue, and should include: 1. The key threats to Netflix, and trends within online streaming. 2. Broader global factors (megatrends) that might be important for Netflix. 3. Ten-year scenarios for Netflix. 4. The potential impact of future environmental forces on Netflixs business in terms of threats and opportunities. You may find it useful to consider the previous factors (1-3). Use words and images to present the message. You may use complete sentences, bullet points or diagrams. Your poster should also include your key references/sources. You can use PowerPoint, Word, Adobe, or any other package to make this poster.
3 Please note: All work must adhere to the University regulations on ?Cheating, Collusion and Plagiarism, which are provided as an Appendix in your Programme Handbook. I encourage you to use ?Harvard Referencing Style and avoid ?Plagiarism. You have to submit an electronic copy of the coursework and the poster in pdf format or Microsoft Word file on CANVAS before the appointed date/time. Assessment Criteria The assessment will focus on the level of ANALYSIS carried out. The application of THEORETICAL CONCEPTS studied in the module to the ?practical case study presented. In other words, you should proceed beyond a DESCRIPTION of the company and its actions. You should be analysing ?why rather than describing ?what. Academic Rigour ?? your ability to isolate the key strategic issues ?? the coherence and depth of the analysis of those issues ?? the ability to analyse the strategic context within which companies operates ?? the ability to critically review and evaluate strategic decisions made by companies Methodology ?? the use of relevant evidence, from material provided and personal research to support any statements made ?? the appropriateness of the methods used and theoretical models and frameworks applied ?? the breadth and depth of research undertaken ?? Evaluation of data ?? the ability to make sound recommendations or conclusions arising from the analysis ?? the soundness of arguments put forward Presentation ?? the summary of arguments ?? report layout and format ?? use of illustrative material and evidence to support arguments ?? the appropriateness of length ?? the quantity and accuracy of referencing
0 Generic Assessment Criteria ? Postgraduate: PGBM135 ? Global Strategy and Foresight Categories Grade Relevance Knowledge Analysis Argument and Structure Critical Evaluation Presentation Reference to Literature Pass 86 ? 100% The work examined is exemplary and provides clear evidence of a complete grasp of the knowledge, understanding and skills appropriate to the Level of the qualification. There is also unequivocal evidence showing that all the learning outcomes and responsibilities appropriate to that Level are fully satisfied. At this level it is expected that the work will be exemplary in all the categories cited above. It will demonstrate a particularly compelling evaluation, originality, and elegance of argument, interpretation or discourse. 76-85% The work examined is excellent and demonstrates comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is also excellent evidence showing that all the learning outcomes and responsibilities appropriate to that level are fully satisfied. At this level it is expected that the work will be excellent in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse and some evidence of originality. 70 ? 75% The work examined is of a high standard and there is evidence of comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is clearly articulated evidence demonstrating that all the learning outcomes and responsibilities appropriate to that level are satisfied. At this level it is expected that the standard of the work will be high in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse. 60 ? 69% Directly relevant to the requirements of the assessment A substantial knowledge of relevant material, showing a clear grasp of themes, questions and issues therein Comprehensive analysis – clear and orderly presentation Well supported, focussed argument which is clear and logically structured. Contains distinctive or independent thinking; and begins to formulate an independent position in relation to theory and/or practice. Well written, with standard spelling and grammar, in a readable style with acceptable format Critical appraisal of up-to-date and/or appropriate literature. Recognition of different perspectives. Very good use of a wide range of sophisticated source material. 50 ? 59% Some attempt to address the requirements of the assessment: may drift away from this in less focused passages Adequate knowledge of a fair range of relevant material, with intermittent evidence of an appreciation of its significance Significant analytical treatment which has a clear purpose Generally coherent and logically structured, using an appropriate mode of argument and/or theoretical mode(s) May contain some distinctive or independent thinking; may begin to formulate an independent position in relation to theory and/or practice. Competently written, with only minor lapses from standard grammar, with acceptable format Uses a good variety of literature which includes recent texts and/or appropriate literature, including a substantive amount beyond library texts. Competent use of source material. 40 ? 49% Some correlation with the requirements of the assessment but there are instances of irrelevance Basic understanding of the subject but addressing a limited range of material Some analytical treatment, but may be prone to description, or to narrative, which lacks clear analytical purpose Some attempt to construct a coherent argument, but may suffer loss of focus and consistency, with issues at stake stated only vaguely, or theoretical mode(s) couched in simplistic terms Sound work which expresses a coherent position only in broad terms and in uncritical conformity to one or more standard views of the topic A simple basic style but with significant deficiencies in expression or format that may pose obstacles for the reader Evidence of use of appropriate literature which goes beyond that referred to by the tutor. Frequently only uses a single source to support a point. Fail 35 ? 39% Relevance to the requirements of the assessment may be very intermittent, and may be reduced to its vaguest and A limited understanding of a narrow range of material Largely descriptive or narrative, with little evidence of analysis A basic argument is evident, but mainly supported by assertion and there may be a lack of clarity and coherence Some evidence of a view starting to be formed but mainly derivative. Numerous deficiencies in expression and presentation; the writer may achieve clarity (if at all) only by using a Barely adequate use of literature. Over reliance on material provided by the tutor.
1 least challenging terms simplistic or repetitious style The evidence provided shows that the majority of the learning outcomes and responsibilities appropriate to that Level are satisfied ? for compensation consideration. 30 ? 34% The work examined provides insufficient evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence provided shows that some of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in some of the indicators. 15-29% The work examined is unacceptable and provides little evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence shows that few of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in several of the indicators. 0-14% The work examined is unacceptable and provides almost no evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence fails to show that any of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in the majority or all of the indicators. Source: AQH-F6-15 Guidelines on Generic Assessment Criteria,
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