Marketing policy of Sephora: What kind of strategies Sephora company uses and why

marketing project

Hello there’s a file have attached and all the informations are in it , I will only need the first chapter which is highlighted in red. the requirements are [ Approximately 10 pages word doc , 15-20 references , 10-12 powerpoint sides.]
Requirements: as required
Analysis of marketing mix for Sephora
Two chapters
Chapter 1 : 10 pages due January
Introduction ; the history of Sephora
1. Marketing policy of Sephora: What kind of strategies Sephora company uses and why
2. The concept of the marketing strategy: why did they choose those particular strategies
3.The content of the marketing strategy
4. The marketing mix within Sephora Company
Chapter 2 : Sephora presentation etc
Marketing audit
Audit extern ;
Macro environment
Macro envirometn
Audit intern;
3. SWOT analysis
4.Products strategy
5.Price strategy
6.Turnover
7. Profit
8. Market share
Conclusion 3-5 pages
– What adjustments or upgrades are necessary for the business to remain competitive