The Concord Clinic and the Gang of Four
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Hello writer, how are you doing today and thanks for good work so far. Here is a new work I have for you. Please find the information of the assignment below in detail. I have also attached a photo for Figure 8.2 from the text to help you complete the work.
From the text, chapter 4 consists of buyer behavior (decision-making model, consumer decision model, psychological influences on decision making, socio-cultural influences, industrial buyer behavior) and chapter 8 consists of Marketing in the digital age ( The new face of competition, the patient journey, marketing in the IOT world).
Assignment details: The Concord Clinic and the Gang of Four
This case focuses on the reality of the patient journey in today’s digital age. Most importantly, what the Gang of Four is proposing is not even as much a reaction to the immediate competition as it’s a reality that the patient goes online almost three-quarters of the time to search for a new provider. As noted in Chapter 4, in the discussion on “The Customer Decision Journey,” the customer’s expectations of the health care organization are set before they are physically inside the health care facility. Rather, these expectations are formed based on the website and the online interactions they have with the organization. Thus, this approach being suggested by the Gang of Four should not be minimized in terms of the important issues discussed in terms of the customer journey (Chapter 4) or the patient journey in Chapter 8.
After reading the Case Study and Chapter 8, answer the following questions::
1. How can the importance of the patient journey be presented to the skeptics?
2. What value beyond promotion can be conveyed?
3. Referring to Figure 8.2 on page 377-78, what step or steps, do you think the Gang of Fours should adopt for their next presentation.
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