The paper focuses on assessing the strategic processes and analysis of the Indian app known as Josh, which involves sharing short videos. The mobile application is developed and owned by Dailyhunt, and it offers the best target for this study because of its trending nature since its announcement. Through the study, some of the desired objectives comprise determining the value of strategic management in endorsing long-term success and achieving sustained competitive benefits. While conducting the assessment process, it is possible to employ strategic thinking strategies in determining affiliated business difficulties

Introduction

Like any other organization, the Josh app has its culture, affecting its ability to remain competitive and provide successful outcomes within the external surroundings being its cultural values. Dailyhunt owns the mobile application, an Indian content discovery platform designed to compete with the likes of Instagram in sharing short videos. The one exceptional characteristic about the application over its competitors is that it serves the middle class of India, which has enabled it to focus on winning the minds time and revenue sharing for anything that is based on the nation's local language. Examples of internal factors associated with shaping and influencing the organizational strategies implemented at Josh comprise money, resources, and company culture. As for the external factors worth noting, the mobile application company considers factors such as competition from similar businesses and customers and suppliers.

Company culture is an ideal internal factor that needs consideration because, at Josh, the culture comprises values, attitudes, and priorities that the personnel adhere to while working for the firm. The organization demonstrated a different kind of setting whereby it emphasizes collaboration and teamwork from the employees. The company culture is an important aspect to ascertain that culture flows from top to bottom of the personnel. The workforce often understands the values of the company depending on the nature of individuals employed, promoted, or fired (Casañ, Alier, & Llorens, 2021). Workers need to understand the values the organization's culture embodies. The money, along with resources, represents the other set of internal factors that shape and influence the strategies of an organization. In great economies, the idea of lacking funds may determine if the company survives. The moment cash resources become limited. The organization feels the impact due to the limited number of people it can employ. Cash resources also jeopardize equipment quality and the rate of advertisements done.

VRIO or Value Chain analysis

The VRIO framework is a form of value chain analysis applicable for assessing the resources available in a firm along with competencies. The framework includes other strategic analyses consisting of Porter’s five forces analysis and SWOT analysis. VRIO stands for value, rarity, imitability, and organization. The Josh app must consider looking into all available resources in the internal value chain to determine if they are valuable, rare, inimitable, or organized (Klemen, Jaklič, & Metka, 2021). During the development of the Josh application, the value was considered to determine whether the resources available were significant for the firm to maximize the opportunities. Rarity is an important part that ensured the resources offered were unique and the application being developed was not commonly possessed or faced chances of being replaced by competitors. The unique element in value chain analysis was essential because it helped determine if others could substitute the resources. Understanding the possibility of other businesses duplicating the application was attained through the VRIO framework.

A PESTLE Analysis

The PESTLE analysis is an ideal framework applicable in gaining macro images of the industry environment by focusing on political, economic, social, technological, legal, and environmental factors. The tool was necessary in the case of Josh's application because it paved the way for the formation of an impression about the factors likely to impact new businesses. The political aspect was necessary because it established some government policies and competition regulations aligned with developing the application (Cullinane, 2019). As for the economic factor, the company relied on it to determine economic trends, growth rates, taxation, and inflation that affect the distribution of the application. The social element was reliable in understanding the aspects of attitudes and trends aligned with influencing the business and the target market. Josh relied on social factors in establishing attitudes based on different factors such as money and cultural taboos, among others. The technological factor was necessary for identifying the technology required to develop, distribute, and communicate the application product (Casañ, Alier, & Llorens, 2021). The legal factor was vital since it involved current and future legal and regulatory demands that affected business, such as the regulations on consumer protection, data protection, and antitrust. The environmental factor considered the different forces that impacted the company and the geographical location of the customers using the application.

The primary purpose of Porter's Five Forces model involves assessing an overall competitive landscape from a particular business environment. Competition within the industry is the first force associated with the number of competitors and the aptitude of undercutting an organization (Zhang, Leng, & Zhou, 2020). The more significant number of competitors means an organization has lesser power (Baxter, 2019). Other relevant forces that were significant in the development of the Josh application for the Indian market involved the potential of having new entrants, the power of suppliers, and the power of customers, in addition to the threat of substitute services.

The one exceptional characteristic about the application over its competitors is that it serves the middle class of India, which has enabled it to focus on winning the minds time and revenue sharing for anything that is based on the nation's local language. The workforce often understands the company's values depending on the nature of individuals employed, promoted, or fired. Workers need to understand the importance the organization's culture embodies. The money, along with resources, represents the other set of internal factors that shape and influence the strategies of an organization. Rarity is an important part that ensured the resources offered were unique and the application being developed was not commonly possessed or faced chances of being replaced by competitors. The political factor was necessary because it established some government policies and competition regulations aligned with developing the application.

Baxter, G. (2019). A strategic analysis of cargolux airlines international position in the global air cargo supply chain using Porter’s five forces model. Infrastructures, 4(1), 6. doi:http://dx.doi.org/10.3390/infrastructures4010006

Casañ, M. J., Alier, M., & Llorens, A. (2021). A collaborative learning activity to analyze the sustainability of an innovation using PESTLE. Sustainability, 13(16), 8756. doi:http://dx.doi.org/10.3390/su13168756

Cullinane, K. (2019). Identifying the main opportunities and challenges from the implementation of a port energy management system: A SWOT/PESTLE analysis. Sustainability, 11(21), 6046. doi:http://dx.doi.org/10.3390/su11216046

Klemen, K., Jaklič Andreja, & Metka, S. (2021). An extended approach to value chain analysis. Journal of Economic Structures, 10(1) doi:http://dx.doi.org/10.1186/s40008-021-00244-6

Zhang, C., Leng, M., & Zhou, L. (2020). DEVELOPING STRATEGIES OF SOCIAL ENTERPRISES EXPLAINED USING PORTER'S FIVE FORCES ANALYSIS MODEL: TAKING MENTAL CHALLENGED CAR WASH AS AN EXAMPLE. International Journal of Organizational Innovation (Online), 12(3), 50-64.

Analysis of Business Strategy a Company Use in its Marketplace Approach

Cost leadership business strategy will ensure the company has a competitive advantage while operating in the technological and internet market scope. Josh is a new application that has been rolled out in India. The company's leadership role in cost leadership will allow it to determine the costs of its services. Companies that enter the market with products that offer alternative servicing as the social media platform will have minimal influence to erode the firm's dominance in the sector. Hence, cost leadership offers the company a competitive edge to set prices that will favor its operations and regulate the entry of other organizations in the marketplace it is serving. Further, the technological and internet industrial structure would compel the company to undertake the differentiation approach to ensure that it diversifies its services and operations to keep up with the ever-changing technological and internet space and the advancement therein (Fruhwirth et al., 2020). Differentiation will enable the company to develop its services to meet all classes of its customers to increase the coverage of the use of the app globally. Focused cost leadership will enable Dailyhunt to be a competitive force that will ensure its services are regulated within a specific price range, allowing its brand to be established among its customers. Thereby, focused differentiation will allow the company to meet middle-class customers and all-range subscribers to allow the brand to grow beyond the market scope it is serving.

Analysis of Company Business Model

Core Products

The core products by Dailyhunt are the social media platforms that offer its customers the opportunity to interact with their family, friends, and social circle through their electronic devices such as phones and computers. However, the company is developing its brand based on the Josh application, which shares videos and social interaction to tap on the market gap that is not met by social media platforms such as Instagram and TikTok. The company has modeled its product to target the broad market in India of people using internet services (Fruhwirth et al., 2020). Jos offers people convenience, and the number of subscribers of the application is relatively low compared to other social media platforms. Therefore, every differentiation of products that the company undertakes is determined by the ability of the customers to obtain value from the services, the attitudes of the client to establish loyalty to the app, and priorities to increase the clients' convenience.

Organization Streams of Revenue

The company's money streams are derived from the organization's services that people obtain from the social media platforms that Dailyhunt manages as a firm. The company's lead product, the Josh application, is developed to provide subscribers with social media value that boosts the organization's revenues. The value attached to the application is the mainstream income from the company. However, the organization has diversified its operation to offer other internet services such as airtime that people use to access the social media platforms that the firm has developed (Fruhwirth et al., 2020). Moreover, Dailyhunt has developed Josh as a rare application that will offer Indian people convenience while interacting with their customers in the country. The rare nature of the product makes the company generate money from the use of the application, which is embraced by a majority of middle-class people in the country who form the largest percentage of the people who use it. The rare nature of the application used for social internet interaction and sharing of videos has developed a competitive advantage over other social media platforms such as TikTok and Instagram in India, which has made the company profitable and enjoy huge revenue margins. The imitability of Josh has made the company exploit the organization's core competence to diversify the product to counter competition in the country and earn money for the firm.

Customer Value Proposition

The customer value proposition of the Josh application is that it generates utility to the subscribers of the social media platform, which is reflected in the revenues that the company generates from the operations of the app. The application offers middle-class people the convenience to socialize with people in their circle and exchange videos at a favorable internet cost compared to other apps such as TikTok and Instagram. Customer value proposition concerning the company is reflected with the dominance that the company has started to enjoy in India, and most people prefer it (Fruhwirth et al., 2020). Therefore, the company seeks to diversify its product line to ensure that customers can derive utility from the services they obtain from the application.

Company Profit Proposition

Dailyhunt operations and the cost of managing the Josh application and other social media platforms should be minimal. At the same time, the revenues are maximized to ensure the organization can improve its economies of scale. The company's profit proposition needs to be informed with the opportunities to encroach marker scope beyond the Indian marketplace to ensure they invest minimum capital while the revenues keep increasing. The strategic approach should be guided by capital diminishing returns in new markets while the revenues increase. Market penetration to markets that the company has not expanded will allow the Josh application to increase its prominence while customers develop loyalty towards its use (Fruhwirth et al., 2020). Therefore, Dailyhunt profit proposition is anticipating an increase in revenue since it is a newly emerging application that offers people convenience regarding costs and effectiveness on how it performs to subscribers, hence increasing the organization's income portfolio.

Analysis of Josh Corporate Strategy of the Company

Consequently, Dailyhunt diversification of its products and operations enables the company to capture many consumers. It is not limited to the middle-class people who form the majority of the people who have identified with the Josh application and use it. Diversification of Dailyhunt products will allow the company to gain a competitive advantage by offering various options that can be used by different categories of customers who opt for the services it provides through its application. Further, diversification of products will allow the company to tailor various products in regions that they perform best without incurring costs to invest in destinations where some of the services they provide are not appreciated and attract limited revenues (Straková, 2019). Operations diversification allows the company to connect with the customers they serve in the various destinations. Moreover, operations diversification will enable the company to achieve vertical integration in its growth to undertake its operations at the global level.

Analysis of Overall Corporate Structure and Key Management Systems

Dailyhunt, the owner of the Josh application, is a company that employs diversification to allow it to grow its business portfolio. It will ensure that its brand application still used within India alone can meet the global standards and attract preference, taste, and loyalty in other destinations of the world. Further, the company employs vertical integration as a key management system to expand its operation beyond the Indian borders to gain a competitive advantage relative to other organizations that operate in the internet technological market scope (Straková, 2019). Therefore, with the volatile technological market and evolving internet space, the company is implementing globalization policies to ensure Josh is a globally recognized application and appreciated among the existing ones.

Analysis of Strategic Fit Between the Business and Corporate Strategies of Dailyhunt

The strategic fit that the company employs are the implementation policies and systems that it has established to ensure that it can incorporate both the business and corporate strategies to allow the company to grow and expand its operations beyond India. The company undertakes the components of organization designs, including the firm's culture, structure, and control, to meet its business strategies and develop a relationship with the customers it is serving (Straková, 2019). On the other hand, the company implements its corporate strategies by ensuring the corporate governance and business ethics meet the global standards to give it the scope it can exploit in its expansion and gain a competitive advantage from its competencies.

References

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Fruhwirth, M., Rachinger, M., & Prlja, E. (2020, January). Discovering business models of data marketplaces. In Proceedings of the 53rd Hawaii International Conference on System Sciences.

https://scholarspace.manoa.hawaii.edu/bitstream/10125/64446/1/0567.pdf

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