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August 13, 2021

Framing and Language Elements

Select your focus: commercial, ad, or infomercial. Note the URL, if available.

View the commercial/ad/infomercial as many times as needed to sufficiently analyze your cognitive and emotional involvement with it.

Consider how the framing of the commercial/ad/infomercial informs your emotional/cognitive involvement with the material.

Think about the elements of language used in your ad such as speed, power, and intensity. Which element stood out for you and why?

Evaluate the commercial/ad/ infomercial according to the principles and practices of advertising ethics.

Post responses to the following:

Describe the commercial/ad/infomercial. Provide a link, if available.

Summarize your analysis of your cognitive and emotional connection to the commercial/ad/infomercial. In your summary, be sure to explain how the framing and elements of language informed your involvement, including which language element was most salient for you and why.

Explain your conclusions about the ethics of the strategies used in the commercial/ad/infomercial.

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