Framing and Language Elements
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Get it written →- Select your focus: commercial, ad, or infomercial. Note the URL, if available.
- View the commercial/ad/infomercial as many times as needed to sufficiently analyze your cognitive and emotional involvement with it.
- Consider how the framing of the commercial/ad/infomercial informs your emotional/cognitive involvement with the material.
- Think about the elements of language used in your ad such as speed, power, and intensity. Which element stood out for you and why?
- Evaluate the commercial/ad/ infomercial according to the principles and practices of advertising ethics.
Post responses to the following:
- Describe the commercial/ad/infomercial. Provide a link, if available.
- Summarize your analysis of your cognitive and emotional connection to the commercial/ad/infomercial. In your summary, be sure to explain how the framing and elements of language informed your involvement, including which language element was most salient for you and why.
- Explain your conclusions about the ethics of the strategies used in the commercial/ad/infomercial.
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