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August 8, 2024

Marketers & Consumers Enhanced Exchanges

There is often no face-to-face interaction between consumer and marketer. This is true in both traditional and digital marketing. Yet, it can be said that the interaction(s) between business and consumer are enhanced by digital marketing technologies.

Describe and discuss how technology has provided opportunities for enhanced exchanges between marketers and consumers.

Discuss why those opportunities may not have been available prior to digital technologies.

Discuss the concepts, principles, and theories from your textbook. Cite your textbooks and cite any other sources if appropriate.

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