NatureView Case
Full order description: The case you have been assigned is: “Natureview Farm”. Size of the paper will be 1000 words, single spaced. Attached is also an example of a previous case so you will know how the teacher desires the essay.
Read the instructions below and the case before writing your analysis. Situation Analysis (5 points)Provide a complete situation analysis for Natureview Farm by clearly, and briefly, outline the 3Cs. The 3 Cs will feed into your recommendation for Natureview Farm’s distribution plan. Segmentation, Targeting, and Positioning (5 points)The case describes several data points about customers’ buying behavior. Please provide a clear segmentation analysis as well as specific recommendations for targeting and positioning for Christine. Be sure to justify your target choice with both qualitative and quantitative arguments. Four P’s (10 points total, 5 on Place) Do the recommendations flow out of the STP analysis? Using the data that you have and the recommendations from you team, what is your plan to help Christine increase revenue by 50%? This is a distribution case, so please make sure that your distribution recommendations build on your analysis earlier in the case.
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