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June 11, 2024

Unit 3 DB Marketing Management, Strategy, and Research: CB455

Product Differentiation

A company’s service quality has been shown to positively affect consumer loyalty. Superior service means more loyal customers.

The dimensions of service quality are as follows:

Reliability
Assurance
Performance
Responsiveness
Extended services
Empathy
Appearance
Reputation

For this assignment, complete the following:

Provide a brief summary of the company you are using throughout this course. It may be copied from your last Individual Project.
Choose at least 2 of the above dimensions of service quality, and discuss how your company would address those service quality dimensions to develop a differentiation strategy for your company.
Explain why you selected those dimensions.

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