Unit 3 DB Marketing Management, Strategy, and Research: CB455
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Get it written →Product Differentiation
A company’s service quality has been shown to positively affect consumer loyalty. Superior service means more loyal customers.
The dimensions of service quality are as follows:
- Reliability
- Assurance
- Performance
- Responsiveness
- Extended services
- Empathy
- Appearance
- Reputation
For this assignment, complete the following:
- Provide a brief summary of the company you are using throughout this course. It may be copied from your last Individual Project.
- Choose at least 2 of the above dimensions of service quality, and discuss how your company would address those service quality dimensions to develop a differentiation strategy for your company.
- Explain why you selected those dimensions.
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