Marketing Question

Brand Extension Assignment: Choose an existing brand and write a 5 page paper discussing how you would create a brand extension for that brand. Include your rationale for the brand extension.

Headings to include:

Brand (to include a brief background)

Extension idea

Rationale/justification or need for the new idea- include relating the idea back to the company’s mission statement 

Target market

Marketing/launch strategy (to include pricing and channel strategy)

Ethical considerations

You MUST upload the assignment into the ASSIGNMENT Container as a Word document.

Please name your assignment file as ‘lastnamefirstinitial-MKTG600-assignment#

Course Objectives:

Develop a Marketing Plan

Define the types of marketing research

Analyze potential pricing alternatives.

Define channel strategy

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