Retail Store Visits – Operations, Marketing, Customer Experience & Online
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Visit three retail businesses in your proximity with a focus on the execution of their operations, marketing, customer experience, and online (if applicable). Write your perspective, citing areas of strength, opportunities for improvement, and overall rating of these businesses — maximum 750 words. Include related industry news where/if appropriate to support your evaluation.
Keep the following ideas in mind:
Which retailers are strong with regards to their operations, marketing, customer experience, and online presence?
Which retailers have opportunities for improvement with regards to their operations, marketing, customer experience, and online presence?
- How would you rate the three retail businesses on each of those aspects of their business?
- Develop a rating scale that can help you articulate which business executes these business functions the best, the worst, etc.
- It can help to source news/headlines about the business(es) to support your analysis and ratings
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