What’s in a Brand? Examining Brand Personality

12774In this discussion, you will identify and discuss a consumer sport brand that has a personality similar to that of your final project brand, and you will analyze how the brand’s visual artifacts communicate the brand’s personality.

First, review the following resources:

Library Article: Red Bull Straight Rhythm
Food: Serving Up Superbrands – Red Bull (Segment 16)
Georges St-Pierre: Samurai 2.0 – Segment Two
Next, search for a sport brand that has a personality similar to that of your final project brand. Review its online presence (website, social media sites, online commercials, etc.). Then, in your initial post, address the following:

How would you describe the personality of this brand?
How do the visual artifacts of this brand communicate the brand’s personality?
Do you think the identified personality resonates with the brand’s target audience?
What should the brand you chose for the final project do the same (or differently)?