Marketing Question
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- Based on the JC Penny video, what were the major mistakes made by the new management team? List at least THREE marketing-related mistakes (use concepts such as target market, segmentation, product life-cycle, pricing, market research etc.), and provided a detailed analysis. Please number your responses and note your word count. Minimum 20 sentences.
- Is there another product/service/brand that you can think of that has a distinctive pricing strategy? Why? Name the product/service/brand, describe the pricing strategy (choose the applicable pricing strategy mentioned in the textbook), and describe the elements that make it distinctive/suitable. Minimum 10 sentences.
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