Consumer perspectives on integrating cultured or lab-grown meats into dietary choices.

Discussion guide – Consumer perspectives on integrating cultured or lab-grown meats into dietary choices. Objective: To explore consumer attitudes, perceptions, and potential acceptance toward cultured or labgrown meat and identify factors that may influence their willingness to incorporate such products into their diets. Introduction (7 minutes) • Welcome and Introduction • Brief self-introduction of moderators and participants. • Overview of session • Explain the purpose of the focus group. • Outline the topics to be discussed. • Review confidentiality and use of data. • Encourage openness and respect for diverse opinions. • Ground Rules • One person speaks at a time. • No right or wrong answers. • Everyone’s opinion is valuable. Warm-Up (5 minutes) • Opening Question • General Diet Habits • Awareness of Cultured/Lab-Grown Meats. Probe: How familiar are you with cultured meat technology. Where did you first hear about cultured meat? Magazine, Media, conversation? How was it framed? Topic 1: Perceptions and Attitudes (5 minutes) • What are your initial thoughts / what do you think when you hear “cultured or labgrown meats”. • How would you feel about eating meat that has been grown in a lab? Any reason you would feel that way?” Probe: Under what circumstances, if any, would you consider incorporating cultured meat into your diet? • What do you see as potential benefits of cultured or lab-grown meats? Topic 2: Expectations (8 minutes) • What expectations do you have about the taste and texture of cultured or labgrown meats? • How well do you think cultured or lab grown meat would contribute to your overall dietary satisfaction? • What are your expectations of the packaging of cultured meat. Probe: Would you be more inclined to try cultured meat if it was labeled more differently? Wrap-up (5 minutes) • Final Thoughts • Thank Participants