Response to peer

When looking to purchase products from Amazon, I do look at user rating and frequently read through both the positive and negative reviews. Verified customer reviews offer insightful information on the actual product usage, its suitability, and the quality of the product. Reading the review helps me make an educated decision on both the advantages and disadvantages of the product I plan on purchasing.

In regard to the data collected about customers, it is true that businesses collect information about the customer, the information can include purchase details – items, quantity, price, payment method, Items added to cart, even if not purchased, products viewed and time spent viewing each one, demographic data, delivery address, location data, device and browser details just to mention a few. Businesses use this information to better understand customer behavior and interests to provide more relevant recommendations, retarget ads, optimize their site experience, forecast demand, and fine-tune their marketing strategies.

It is common knowledge that customer data is a commodity that can be shared or sold to outside parties. Significant worries regarding data security and privacy are brought up by this practice. Consumers might feel uncomfortable about third parties receiving their personal information without their permission, and there’s a chance that data breaches could result in identity theft or other malicious activities.