This includes filling in your information on the cover page.

advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling in your information on the cover page.

must mention the question number clearly in their answers.

Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.

All answers must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).

Submissions with this cover page

Learning Outcomes:

1. Recognize an understanding of the overall marketing concepts, goals and strategies within the context of organizations goals and strategies. (CLO-1)

2. Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumer’s decision. (CLO-3)

3. Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. (CLO-4)